Amazon Web Services Case Studies Vodafone Hosted On AWS

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	Vodafone Hosted On AWS Amazon Web Services

Vodafone Hosted On AWS

Amazon Web Services

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries	Telecommunications
Services	Cloud Planning, Design & Implementation Services
Challenge	Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season. Read More
About Customer	Vodafone Hutchison Australia (VHA) operates the Vodafone and 3 brand mobile telecommunications products. VHA was formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia. VHA provides mobile services to more than 6 mill Read More
Customer Name	Vodafone Read More
Solution	Vodafone uses Amazon Elastic Compute Cloud (Amazon EC2) instances in Auto Scaling groups to create a web services tier for its mobile applications. Elastic Load Balancing automatically distributes traffic from the mobile applications across the instances. The company uses Amazon CloudWatch with Auto Scaling groups to monitor CPU usage and to scale from three Amazon EC2 instances to nine during peak periods automatically. Auto Scaling ensures that Vodafone only consumes the resources that it needs to meet demand. The web services tier integrates with a third-party content delivery system for voting and lives score information. Read More Log in to view content
Data Collected	Connectivity Status, Energy Cost Per Unit, Network Coverage, Number Of Connected Devices Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Infrastructure as a Service (IaaS) - Cloud Storage Services

Applicable Industries

Telecommunications

Services

Cloud Planning, Design & Implementation Services

Challenge

Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season.

About Customer

Vodafone Hutchison Australia (VHA) operates the Vodafone and 3 brand mobile telecommunications products. VHA was formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia. VHA provides mobile services to more than 6 mill

Customer Name

Vodafone

Solution

Vodafone uses Amazon Elastic Compute Cloud (Amazon EC2) instances in Auto Scaling groups to create a web services tier for its mobile applications. Elastic Load Balancing automatically distributes traffic from the mobile applications across the instances. The company uses Amazon CloudWatch with Auto Scaling groups to monitor CPU usage and to scale from three Amazon EC2 instances to nine during peak periods automatically. Auto Scaling ensures that Vodafone only consumes the resources that it needs to meet demand. The web services tier integrates with a third-party content delivery system for voting and lives score information.

Data Collected

Connectivity Status, Energy Cost Per Unit, Network Coverage, Number Of Connected Devices

Impact #1	[Efficiency Improvement - Operation] Before AWS, Vodafone could support a maximum of 3,000 simultaneous live streams. With AWS in place, Vodafone has been able to provide up to 10,000 simultaneous live streams and accommodate live scores requests at the rate of 1,000 requests per second (rps) during peak periods. In one month alone, Vodafone streamed more than 24 TB of data just for the iPhone. Vodafone uses an Amazon Relational Database Service (Amazon RDS) for MySQL DB Instance to store cricket score information from content providers. Vodafone runs the DB Instance as a Multi-AZ deployment to automatically provision and manage one standby replica in a different Availability Zones, which minimizes the risk of downtime.

Impact #1

[Efficiency Improvement - Operation]
Before AWS, Vodafone could support a maximum of 3,000 simultaneous live streams. With AWS in place, Vodafone has been able to provide up to 10,000 simultaneous live streams and accommodate live scores requests at the rate of 1,000 requests per second (rps) during peak periods. In one month alone, Vodafone streamed more than 24 TB of data just for the iPhone. Vodafone uses an Amazon Relational Database Service (Amazon RDS) for MySQL DB Instance to store cricket score information from content providers. Vodafone runs the DB Instance as a Multi-AZ deployment to automatically provision and manage one standby replica in a different Availability Zones, which minimizes the risk of downtime.

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Overview

Vodafone Hosted On AWS

Operational Impact