Infobip
Case Studies
Vodafone Fiji: Monetizing A2P SMS and Increasing Revenue with Anam Protect SMS Firewall Solution
Overview
Vodafone Fiji: Monetizing A2P SMS and Increasing Revenue with Anam Protect SMS Firewall SolutionInfobip |
Cybersecurity & Privacy - Identity & Authentication Management Networks & Connectivity - Routers & Bridges | |
National Security & Defense Telecommunications | |
Traffic Monitoring Transportation Simulation | |
Operational Impact
With the implementation of the Anam Protect firewall solution, Vodafone was able to achieve substantial results. The solution not only helped in increasing the traffic revenue and monetizing monthly SMS traffic but also significantly reduced customer complaints. The solution effectively blocked fraudulent traffic and ensured the delivery of secure messages, thereby enhancing the overall user experience. It also helped Vodafone in managing and monetizing all A2P SMS traffic, detecting grey routes, and preventing spamming content. This led to exceptional and effective A2P SMS monetization and an enhanced user experience for Vodafone’s customers. | |
Quantitative Benefit
Increased traffic revenue 29x higher than before using the solution | |
Monetized monthly SMS traffic by 23x higher | |
Significant reduction in Customer complaints | |