MoEngage Case Studies Viu Enhances User Engagement with AI-Driven Video Recommendations

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	Viu Enhances User Engagement with AI-Driven Video Recommendations MoEngage

Viu Enhances User Engagement with AI-Driven Video Recommendations

MoEngage

Technology Category	Analytics & Modeling - Real Time Analytics Sensors - Camera / Video Systems
Applicable Industries	Equipment & Machinery Transportation
Applicable Functions	Logistics & Transportation
Use Cases	Last Mile Delivery Leakage & Flood Monitoring
Challenge	Viu, a leading over-the-top Video Service provider in emerging markets, was facing challenges in reaching more app users with intelligent video recommendations, boosting video viewership, and reducing app user churn. With over 10 million users on the app, Viu was struggling to increase mobile app user engagement and reduce churn. They also aimed to increase push notification delivery rates on select Chinese OEM devices. The main challenge was to deliver video recommendations relevant to users’ behavior and view history, and to overcome the push delivery issues on Chinese Devices to reach more users. Read More
About Customer	Viu is a leading over-the-top Video Service provider in emerging markets such as India, Indonesia, Egypt, UAE, Malaysia, and Saudi Arabia. With over 10 million users on the app, Viu is the go-to source for streaming everything from popular TV series to movies. The company was looking for a marketing automation platform to reach more app users with intelligent video recommendations, boost video viewership, and reduce app user churn. They also aimed to increase push notification delivery rates on select Chinese OEM devices. Read More
Solution	Viu partnered with MoEngage to overcome the app engagement hurdles. MoEngage identified key areas to help Viu, which included delivering video recommendations using MoEngage Dynamic Content Recommendations, an AI-driven video recommendation system relevant to users’ behavior and view history. To boost engagement, AI was used to optimize message content and delivery timings, ensuring higher conversions from targeted users. To increase push notification reach, MoEngage Push Amplification was used to overcome push delivery issues on Chinese Devices. This acted as a fallback to Google Push Service and improved overall deliverability. Viu also used MoEngage Dynamic Product Messaging, an intelligent product and content recommendation engine, to personalize the push notifications. The Sherpa AI-platform enabled Viu to experiment with message variations, analyzing the best performing variant and automatically increasing the delivery of the better-performing variant, consequently maximizing the campaign engagement. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Sensors - Camera / Video Systems

Applicable Industries

Equipment & Machinery

Transportation

Applicable Functions

Logistics & Transportation

Use Cases

Last Mile Delivery

Leakage & Flood Monitoring

Challenge

Viu, a leading over-the-top Video Service provider in emerging markets, was facing challenges in reaching more app users with intelligent video recommendations, boosting video viewership, and reducing app user churn. With over 10 million users on the app, Viu was struggling to increase mobile app user engagement and reduce churn. They also aimed to increase push notification delivery rates on select Chinese OEM devices. The main challenge was to deliver video recommendations relevant to users’ behavior and view history, and to overcome the push delivery issues on Chinese Devices to reach more users.

About Customer

Viu is a leading over-the-top Video Service provider in emerging markets such as India, Indonesia, Egypt, UAE, Malaysia, and Saudi Arabia. With over 10 million users on the app, Viu is the go-to source for streaming everything from popular TV series to movies. The company was looking for a marketing automation platform to reach more app users with intelligent video recommendations, boost video viewership, and reduce app user churn. They also aimed to increase push notification delivery rates on select Chinese OEM devices.

Solution

Viu partnered with MoEngage to overcome the app engagement hurdles. MoEngage identified key areas to help Viu, which included delivering video recommendations using MoEngage Dynamic Content Recommendations, an AI-driven video recommendation system relevant to users’ behavior and view history. To boost engagement, AI was used to optimize message content and delivery timings, ensuring higher conversions from targeted users. To increase push notification reach, MoEngage Push Amplification was used to overcome push delivery issues on Chinese Devices. This acted as a fallback to Google Push Service and improved overall deliverability. Viu also used MoEngage Dynamic Product Messaging, an intelligent product and content recommendation engine, to personalize the push notifications. The Sherpa AI-platform enabled Viu to experiment with message variations, analyzing the best performing variant and automatically increasing the delivery of the better-performing variant, consequently maximizing the campaign engagement.

Impact #1	The implementation of MoEngage's solutions led to a significant improvement in Viu's operational results. The AI-driven video recommendations relevant to users’ behavior and view history led to a more personalized user experience, which in turn boosted user engagement and reduced churn. The use of AI to optimize message content and delivery timings ensured higher conversions from targeted users. The push amplification feature helped overcome delivery issues on Chinese devices, thereby reaching more users. The personalized push notifications using Dynamic Product Messaging ensured users received video recommendations that were directly relevant to their preferences, motivating them to engage more often with the notifications and increasing the video streaming on the app. The Sherpa AI-platform enabled Viu to experiment with message variations, maximizing the campaign engagement.

Impact #1

The implementation of MoEngage's solutions led to a significant improvement in Viu's operational results. The AI-driven video recommendations relevant to users’ behavior and view history led to a more personalized user experience, which in turn boosted user engagement and reduced churn. The use of AI to optimize message content and delivery timings ensured higher conversions from targeted users. The push amplification feature helped overcome delivery issues on Chinese devices, thereby reaching more users. The personalized push notifications using Dynamic Product Messaging ensured users received video recommendations that were directly relevant to their preferences, motivating them to engage more often with the notifications and increasing the video streaming on the app. The Sherpa AI-platform enabled Viu to experiment with message variations, maximizing the campaign engagement.

Benefit #1	53% Uplift in video viewership from targeted video recommendations.
Benefit #2	12% More users reached due to increase in push notification delivery with MoEngage.
Benefit #3	Push Amplification from MoEngage increased the overall push notification delivery rate by 12%.

Benefit #1

53% Uplift in video viewership from targeted video recommendations.

Benefit #2

12% More users reached due to increase in push notification delivery with MoEngage.

Benefit #3

Push Amplification from MoEngage increased the overall push notification delivery rate by 12%.

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Overview

Viu Enhances User Engagement with AI-Driven Video Recommendations

Operational Impact

Quantitative Benefit