Domo Case Studies Vinomofo's Transformation with Domo

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	Vinomofo's Transformation with Domo Domo

Vinomofo's Transformation with Domo

Domo

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Data Science Services
Challenge	Vinomofo, an online wine retailer, was facing challenges with data accessibility. The company's data was locked in its custom-built website, and whenever executives needed data for marketing segmentation or other purposes, they had to request it from the web team. However, the web team was often occupied with other projects, making it difficult for executives to obtain the necessary data. This lack of easy access to data hindered the executives from making informed business and sales decisions. The company was in need of a solution that would allow them to take ownership of their data and have a one-stop shop for all data access. Read More
About Customer	Vinomofo is an online wine retailer based in Melbourne, Australia. The company was founded by two brothers-in-law, Justin Dry and Andre Eikmeier, in 2011. Vinomofo offers daily wine deals emailed to some 120,000 customers in Australia, New Zealand, and Singapore. The company prides itself on offering 'epic deals' and selling 'only wines we love,' with a cheeky panache. Before implementing Domo, Vinomofo's data was locked in its custom-built website, and executives had to request data from the web team, which often led to delays and hindered decision-making. Read More
Solution	Vinomofo implemented Domo, a platform that liberated the company's data from its website, making it easily accessible and delivered in near real-time to marketing and C-level executives. With Domo, users could create their own data reports, customized to what they needed to know in their particular roles. The marketing team was able to create its own performance reports that drew data from the website’s Google Analytics and email service platform, among other sources. The CFO built her own weekly report that displayed revenue by channel, year over year sales, and sales by month and by customers, as well as customer order metrics, such as wine cases per order and average case value. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Data Science Services

Challenge

Vinomofo, an online wine retailer, was facing challenges with data accessibility. The company's data was locked in its custom-built website, and whenever executives needed data for marketing segmentation or other purposes, they had to request it from the web team. However, the web team was often occupied with other projects, making it difficult for executives to obtain the necessary data. This lack of easy access to data hindered the executives from making informed business and sales decisions. The company was in need of a solution that would allow them to take ownership of their data and have a one-stop shop for all data access.

About Customer

Vinomofo is an online wine retailer based in Melbourne, Australia. The company was founded by two brothers-in-law, Justin Dry and Andre Eikmeier, in 2011. Vinomofo offers daily wine deals emailed to some 120,000 customers in Australia, New Zealand, and Singapore. The company prides itself on offering 'epic deals' and selling 'only wines we love,' with a cheeky panache. Before implementing Domo, Vinomofo's data was locked in its custom-built website, and executives had to request data from the web team, which often led to delays and hindered decision-making.

Solution

Vinomofo implemented Domo, a platform that liberated the company's data from its website, making it easily accessible and delivered in near real-time to marketing and C-level executives. With Domo, users could create their own data reports, customized to what they needed to know in their particular roles. The marketing team was able to create its own performance reports that drew data from the website’s Google Analytics and email service platform, among other sources. The CFO built her own weekly report that displayed revenue by channel, year over year sales, and sales by month and by customers, as well as customer order metrics, such as wine cases per order and average case value.

Impact #1	The near real-time availability of data is transforming the culture of decision-making at Vinomofo.
Impact #2	Reporting is no longer viewed as the finance department’s sole responsibility. All teams are taking responsibility for building their own reports and dashboards, creating a new sense of transparency and openness.
Impact #3	The easy access to data is making Vinomofo meetings much more productive. Decisions in meetings are based on data, not anecdotes and assumptions. Teams are able to clearly identify next steps and top priorities, based on insights gleaned from near real-time data.

Impact #1

The near real-time availability of data is transforming the culture of decision-making at Vinomofo.

Impact #2

Reporting is no longer viewed as the finance department’s sole responsibility. All teams are taking responsibility for building their own reports and dashboards, creating a new sense of transparency and openness.

Impact #3

The easy access to data is making Vinomofo meetings much more productive. Decisions in meetings are based on data, not anecdotes and assumptions. Teams are able to clearly identify next steps and top priorities, based on insights gleaned from near real-time data.

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Overview

Vinomofo's Transformation with Domo

Operational Impact