Extensiv Case Studies Vincero's Growth Journey: Doubling Sales with Skubana
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Vincero's Growth Journey: Doubling Sales with Skubana

Extensiv
Application Infrastructure & Middleware - Data Exchange & Integration
Wearables - Watches, Gloves & Wrist Computers
Apparel
Marine & Shipping
Procurement
Warehouse & Inventory Management
Picking, Sorting & Positioning
Time Sensitive Networking
System Integration
Testing & Certification
Vincero, an affordable watch brand, was facing challenges as it scaled beyond its comfort level. The company was expanding into new regions, channels, volumes, and categories, which was proving to be a distressing experience. The company was also dealing with the complexities of managing multiple warehouses and fulfilling orders internationally. The customs processing varied in every country, and Vincero, with a small team of around ten people, did not have the resources to learn all the tax rules and customs processes in every single country. Additionally, the company was heavily reliant on Amazon for sales, but this was not leading to customer loyalty or valuable customer information. Furthermore, Vincero was dealing with the issue of fake returns from Amazon.
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Vincero is an affordable watch brand that was launched with the aim of providing quality watches at reasonable prices. The brand is targeted towards young customers, providing them with a confidence booster. The common reaction from customers is amazement at the quality of the watch for the price. Vincero's business was international, with about 35% of its business coming from outside the country. The company had a small team of around ten people when it started working with Skubana. Despite its size, Vincero was managing six to eight to nine warehouses at a time.
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Vincero turned to Skubana, a tool that helped them streamline their sales channels, automate orders and vendor workflow, and provide product and order analytics. Skubana's multi-warehouse functionality was a significant attraction for Vincero as it allowed them to utilize different warehouses, including Amazon's. This helped Vincero cut down on shipping costs and times for customers to get their products. Skubana also integrated Vincero with Global-e, which helped with international shipping. Skubana's order bot hierarchy allowed Vincero to optimize how quickly customers could get products and how they could manage their inventory. Skubana also helped Vincero become less reliant on Amazon by allowing them to reroute their stock with a few clicks. This saved Vincero countless hours on shipping and a significant amount on customs fees and shipping time.
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The integration of Skubana into Vincero's operations has resulted in significant operational improvements. The tool has streamlined the company's sales channels and automated its orders and vendor workflow. This has made it easier for Vincero to manage its multiple warehouses and fulfill orders. The company can now meet extremely high expectations and provide a good logistical experience. The integration with Global-e has eased the frustrations of international shipping. Skubana's order bot hierarchy has also made it easier for Vincero to custom fulfill where they want things to be fulfilled from. The tool has given Vincero more time to focus on the customer experience and building a community.
Doubled sales in the first year after integrating Skubana
Cut down on shipping costs and times for customers
Saved countless hours on shipping
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