Kyvos Insights
Case Studies
Viewership Analytics: Leading Telecom Accelerates Time-to-Insights on 150 Billion Viewer Interactions
Overview
Viewership Analytics: Leading Telecom Accelerates Time-to-Insights on 150 Billion Viewer InteractionsKyvos Insights |
Analytics & Modeling - Big Data Analytics Infrastructure as a Service (IaaS) - Cloud Computing | |
Telecommunications | |
Business Operation | |
Cloud Planning, Design & Implementation Services | |
Operational Impact
Kyvos enabled interactive analytics on 150 billion transactions with the ability to understand viewership by household patterns, time of the day views, programs watched, devices or platforms used, playback mode, and other useful metrics. | |
Faster and more in-depth insights helped them negotiate better with networks, evaluate the performance of broadcasters and service networks, analyze program performance and compare it with originals, make business decisions based on the origin of content, and identify ways to improve their content, products, and offers. | |
Kyvos helped them build a scalable, self-service analytical environment on AWS that enabled deep analytics on as much data as needed. Not only could business users respond quickly to network and content changes, but Kyvos also reduced the workloads of analysts and engineering teams. | |
Quantitative Benefit
Queries returning in seconds on 15-month data vs. minutes and hours spent earlier, even on single-day data | |
Reduced coding effort | |
Optimal utilization of AWS resources with the ability to scale BI up and down to deal with varying loads | |