Case Studies Video Corporation of America: Bringing Business into Focus
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Video Corporation of America: Bringing Business into Focus

Functional Applications - Enterprise Resource Planning Systems (ERP)
Functional Applications - Inventory Management Systems
Professional Service
Business Operation
Inventory Management
Software Design & Engineering Services
System Integration
Training
With new project-based work encompassing full scale design, engineering, project management, installation and support services, VCA found they needed more than top notch equipment and technical skills to meet customer needs. They needed a new accounting system. As audio, video, and IT began to converge, VCA recognized the growing importance of service as an essential part of their product portfolio. “We started business as a distribution company, a straight reseller of audio visual equipment,” said Chuck Heuer, Vice President of Information Technology for VCA. “Today, we’re a technology integrator as well. Professional services are now a substantial part of our business that wasn’t there 20 years ago.”
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Video Corporation of America (VCA) is a New Jersey-based company that has grown from a storefront business to one of the largest systems integrators and resellers of visual communication systems in the Northeast. Founded in 1972, VCA provides turnkey audio and video communications solutions for corporate and media clients. With annual sales revenues exceeding $60 million, VCA employs a staff of approximately 125 across three locations in New Jersey, New York, and Pennsylvania. The company has evolved from a distribution company to a technology integrator, with professional services now forming a substantial part of their business.
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When accounting and project management applications operate in individual silos, they cannot provide the level of business management support and reporting required for real-time project management and control. In contrast, Microsoft Dynamics SL is fully integrated, bridging documents, spreadsheets, project accounting transactions, inventory management, and accounting into one cohesive system. By integrating accounting, project management, and inventory control in a single system, VCA can run real-time reports and detailed cost analysis which, in turn, enables quick and informed decisions. “With our fixed price business model, it’s important to identify issues on a project before they become a problem,” says Heuer. “The detailed project reporting in Dynamics SL allows us to do just that.” VCA also benefits from Dynamics SL Business Portal and remote access. Project Managers can access web-based project reports and personnel in the field can submit timesheets and other project transactions. Heuer notes, “Our personnel are no longer deskbound. They can access the application from anywhere using a web browser.”
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By integrating accounting, project management, and inventory control in a single system, VCA can run real-time reports and detailed cost analysis which, in turn, enables quick and informed decisions.
The detailed project reporting in Dynamics SL allows VCA to identify issues on a project before they become a problem.
VCA benefits from Dynamics SL Business Portal and remote access, allowing project managers to access web-based project reports and personnel in the field to submit timesheets and other project transactions.
Annual sales revenues exceeding $60 million.
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