MindTickle Case Studies Veracyte Sharpens Its Approach to Sales with Digitized Readiness Programs

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	Veracyte Sharpens Its Approach to Sales with Digitized Readiness Programs MindTickle

Veracyte Sharpens Its Approach to Sales with Digitized Readiness Programs

MindTickle

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Healthcare & Hospitals
Applicable Functions	Sales & Marketing
Services	Training
Challenge	Veracyte, a genomic diagnostics company, faced challenges in rapidly rolling out detailed technical knowledge and sharp messaging for multiple product launches. The company's sales team was growing rapidly, requiring targeted content for both new hires and ongoing content for the existing sales team. The offline training content was hard to update and lacked a mechanism to track review, retention, and fluency across a growing team with diverse tenure. As Veracyte scaled, they grew their sales team over five times in size to support multiple product launches and market demand. The company held four sales training classes in the first half of the year to meet the need of roughly 40 new sales hires. The traditional manual management of sales onboarding and ongoing training with PowerPoint presentations and folders filled with technical information was no longer practical to deliver training effectively. Read More
About Customer	Veracyte is a pioneering genomic diagnostics company that provides trustworthy and actionable answers to improve patient care. The company has created seven genomic tests that transform the diagnosis of thyroid cancer, lung cancer, and idiopathic pulmonary fibrosis. Veracyte's customers include physicians and healthcare specialists. As they scaled, Veracyte grew their sales team over five times in size to support multiple product launches and market demand. While two sales trainings or onboardings a year used to be enough, the company held four sales training classes in the first half of the year to meet the need of roughly 40 new sales hires. Read More
Solution	Veracyte decided to digitize their sales readiness programs for training. They created bite-sized, focused learning programs available in various formats – including video and audio – for increased relevance, convenience, and engagement. The learning was reinforced with quizzes and assessments. The sales team could access enablement programs and content on mobile – anytime, anywhere. The readiness modules included video and audio programs from subject matter experts, best practice examples of how core messages and probing questions can be delivered, and the ability for field sales to refer back to any material whenever and wherever there is a need. MindTickle allowed Veracyte to focus their readiness programs so individuals only see the modules they need. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Healthcare & Hospitals

Applicable Functions

Sales & Marketing

Services

Training

Challenge

Veracyte, a genomic diagnostics company, faced challenges in rapidly rolling out detailed technical knowledge and sharp messaging for multiple product launches. The company's sales team was growing rapidly, requiring targeted content for both new hires and ongoing content for the existing sales team. The offline training content was hard to update and lacked a mechanism to track review, retention, and fluency across a growing team with diverse tenure. As Veracyte scaled, they grew their sales team over five times in size to support multiple product launches and market demand. The company held four sales training classes in the first half of the year to meet the need of roughly 40 new sales hires. The traditional manual management of sales onboarding and ongoing training with PowerPoint presentations and folders filled with technical information was no longer practical to deliver training effectively.

About Customer

Veracyte is a pioneering genomic diagnostics company that provides trustworthy and actionable answers to improve patient care. The company has created seven genomic tests that transform the diagnosis of thyroid cancer, lung cancer, and idiopathic pulmonary fibrosis. Veracyte's customers include physicians and healthcare specialists. As they scaled, Veracyte grew their sales team over five times in size to support multiple product launches and market demand. While two sales trainings or onboardings a year used to be enough, the company held four sales training classes in the first half of the year to meet the need of roughly 40 new sales hires.

Solution

Veracyte decided to digitize their sales readiness programs for training. They created bite-sized, focused learning programs available in various formats – including video and audio – for increased relevance, convenience, and engagement. The learning was reinforced with quizzes and assessments. The sales team could access enablement programs and content on mobile – anytime, anywhere. The readiness modules included video and audio programs from subject matter experts, best practice examples of how core messages and probing questions can be delivered, and the ability for field sales to refer back to any material whenever and wherever there is a need. MindTickle allowed Veracyte to focus their readiness programs so individuals only see the modules they need.

Impact #1	Quickly create digital updates and bite-sized content, resulting in less administrative overhead and easier consumption of training materials
Impact #2	Improved enablement retention with reinforcement exercises and on-demand learning to refresh knowledge
Impact #3	Ensure sharper and consistent messaging across the team, leading to more engaging sales calls

Impact #1

Quickly create digital updates and bite-sized content, resulting in less administrative overhead and easier consumption of training materials

Impact #2

Improved enablement retention with reinforcement exercises and on-demand learning to refresh knowledge

Impact #3

Ensure sharper and consistent messaging across the team, leading to more engaging sales calls

Benefit #1	Sales team grew over five times in size
Benefit #2	Held four sales training classes in the first half of the year to meet the need of roughly 40 new sales hires

Benefit #1

Sales team grew over five times in size

Benefit #2

Held four sales training classes in the first half of the year to meet the need of roughly 40 new sales hires

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Overview

Veracyte Sharpens Its Approach to Sales with Digitized Readiness Programs

Operational Impact

Quantitative Benefit