Cloudinary Case Studies VELTRA Cuts Costs and Improves its Visual Experience with Cloudinary

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	VELTRA Cuts Costs and Improves its Visual Experience with Cloudinary Cloudinary

VELTRA Cuts Costs and Improves its Visual Experience with Cloudinary

Cloudinary

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Functions	Business Operation Sales & Marketing
Services	Cloud Planning, Design & Implementation Services
Challenge	VELTRA, a leading online travel experience marketplace in Japan, was faced with the challenge of optimizing cost expenditure when web traffic dropped due to the COVID-19 pandemic. The company's website relies heavily on attractive images of travel destinations, which directly influences users' likelihood of signing up for its services. The pages also need to be highly responsive to prevent users from leaving the site. Previously, VELTRA used an in-house image optimization tool and then switched to a tool offered by their Content Delivery Network (CDN) service company. However, the fixed monthly fees of this service increased as the number of visitors and processes to the web service grew, leading to high costs during off-peak seasons. Read More
About Customer	VELTRA is Japan’s leading online travel experience marketplace. The company offers a website specializing in the sales of local tours worldwide. It offers approximately 27,000 local tours and activities in over 150 destinations, while maintaining partnerships with 4,000 travel organizing companies internationally. More than just a travel itinerary marketplace, VELTRA highlights travel plans offered by travel organizers to heighten their appeal to tourists around the world, while simultaneously providing customers with support to help them feel at ease with their tour choices. Read More
Solution	VELTRA adopted Cloudinary's advanced image optimization technology delivered as an Amazon CloudFront service from the Amazon cloud. This solution offered maximum flexibility and greater efficiency, enabling VELTRA to adapt to the ongoing disruption in the travel sector due to the pandemic. The implementation of Cloudinary required few internal resources, and the manager in charge was able to handle the project practically by himself. VELTRA replaced its old CDN with CloudFront, using Cloudinary for image optimization. The implementation consisted of only about 100 lines of code, and the work itself took less than eight hours. The service switchover was conducted when VELTRA had contracts with the previous service and Cloudinary running in parallel to ensure enough time for possible bug fixing. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Infrastructure as a Service (IaaS) - Cloud Storage Services

Applicable Functions

Business Operation

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Challenge

VELTRA, a leading online travel experience marketplace in Japan, was faced with the challenge of optimizing cost expenditure when web traffic dropped due to the COVID-19 pandemic. The company's website relies heavily on attractive images of travel destinations, which directly influences users' likelihood of signing up for its services. The pages also need to be highly responsive to prevent users from leaving the site. Previously, VELTRA used an in-house image optimization tool and then switched to a tool offered by their Content Delivery Network (CDN) service company. However, the fixed monthly fees of this service increased as the number of visitors and processes to the web service grew, leading to high costs during off-peak seasons.

About Customer

VELTRA is Japan’s leading online travel experience marketplace. The company offers a website specializing in the sales of local tours worldwide. It offers approximately 27,000 local tours and activities in over 150 destinations, while maintaining partnerships with 4,000 travel organizing companies internationally. More than just a travel itinerary marketplace, VELTRA highlights travel plans offered by travel organizers to heighten their appeal to tourists around the world, while simultaneously providing customers with support to help them feel at ease with their tour choices.

Solution

VELTRA adopted Cloudinary's advanced image optimization technology delivered as an Amazon CloudFront service from the Amazon cloud. This solution offered maximum flexibility and greater efficiency, enabling VELTRA to adapt to the ongoing disruption in the travel sector due to the pandemic. The implementation of Cloudinary required few internal resources, and the manager in charge was able to handle the project practically by himself. VELTRA replaced its old CDN with CloudFront, using Cloudinary for image optimization. The implementation consisted of only about 100 lines of code, and the work itself took less than eight hours. The service switchover was conducted when VELTRA had contracts with the previous service and Cloudinary running in parallel to ensure enough time for possible bug fixing.

Impact #1	VELTRA gains a much more responsive consumption model that stops the company having to pay for unused capacity in times with less web traffic like during the pandemic.
Impact #2	The company values outsourcing this important feature of its web offering to a trusted third party, which has led to superior delivery of a key process, image handling.

Impact #1

VELTRA gains a much more responsive consumption model that stops the company having to pay for unused capacity in times with less web traffic like during the pandemic.

Impact #2

The company values outsourcing this important feature of its web offering to a trusted third party, which has led to superior delivery of a key process, image handling.

Benefit #1	Reduced total amount of data transfer for page display by 15%
Benefit #2	Significant improvements in image display and response time

Benefit #1

Reduced total amount of data transfer for page display by 15%

Benefit #2

Significant improvements in image display and response time

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Overview

VELTRA Cuts Costs and Improves its Visual Experience with Cloudinary

Operational Impact

Quantitative Benefit