Domo Case Studies Velasca Expanded Its Brand with Domo and Empowered Analytics

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	Velasca Expanded Its Brand with Domo and Empowered Analytics Domo

Velasca Expanded Its Brand with Domo and Empowered Analytics

Domo

Technology Category	Analytics & Modeling - Real Time Analytics Analytics & Modeling - Big Data Analytics
Applicable Industries	Retail
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Supply Chain Visibility Inventory Management
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Velasca, a direct-to-consumer brand, faced several challenges. These included gathering the right data to know who buys which products and when, collecting omnichannel insights from both online and offline channels, managing inventory and adjusting production to meet changing demand, analyzing customer service to gauge customer needs, pain points, and solutions, and monitoring performance marketing to better build and optimize campaigns in real time. Despite having multiple data tools, they struggled with siloed data that couldn't be synced across teams and platforms, manual processes that wasted valuable time and resources, supply chain problems that threatened to interrupt the direct-to-consumer experience, and out-of-date analytics that were not readily available or usable. Read More
About Customer	Velasca is an Italian footwear brand that is passionate about delivering elegant, handmade products to people all over the world. The retailer ensures each pair of shoes goes directly from the artisan to the buyer, forging direct-to-consumer relationships that make an impact. In 2022, Velasca was poised for success with over 70 employees, 16 shops across Europe, and the recent launch of its Velasca Women line. However, to keep that momentum going, Velasca needed to overcome certain challenges like processing vast amounts of customer data from across stores in real time. This meant that Velasca needed to build robust, data-driven strategies and use advanced analytics tools to drive future success. Read More
Solution	Velasca needed a single, comprehensive data hub where analytics could be shared, synced, and activated for all teams across the company. They teamed up with BitBang and Domo, a cloud-based platform that provides simplified, near real-time access to data. With these advanced analytics tools, Velasca was able to centralize all sources of information from invoices and production costs to logistics and customer information. They automated key tasks, reducing manual and human errors, saving time and resources, and requiring a smaller engineering team. They increased data literacy, allowing each member to create and monitor their own dashboards of shared data. This focus on the business gave them more time to innovate higher-level decisions and processes. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Analytics & Modeling - Big Data Analytics

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Supply Chain Visibility

Inventory Management

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Velasca, a direct-to-consumer brand, faced several challenges. These included gathering the right data to know who buys which products and when, collecting omnichannel insights from both online and offline channels, managing inventory and adjusting production to meet changing demand, analyzing customer service to gauge customer needs, pain points, and solutions, and monitoring performance marketing to better build and optimize campaigns in real time. Despite having multiple data tools, they struggled with siloed data that couldn't be synced across teams and platforms, manual processes that wasted valuable time and resources, supply chain problems that threatened to interrupt the direct-to-consumer experience, and out-of-date analytics that were not readily available or usable.

About Customer

Velasca is an Italian footwear brand that is passionate about delivering elegant, handmade products to people all over the world. The retailer ensures each pair of shoes goes directly from the artisan to the buyer, forging direct-to-consumer relationships that make an impact. In 2022, Velasca was poised for success with over 70 employees, 16 shops across Europe, and the recent launch of its Velasca Women line. However, to keep that momentum going, Velasca needed to overcome certain challenges like processing vast amounts of customer data from across stores in real time. This meant that Velasca needed to build robust, data-driven strategies and use advanced analytics tools to drive future success.

Solution

Velasca needed a single, comprehensive data hub where analytics could be shared, synced, and activated for all teams across the company. They teamed up with BitBang and Domo, a cloud-based platform that provides simplified, near real-time access to data. With these advanced analytics tools, Velasca was able to centralize all sources of information from invoices and production costs to logistics and customer information. They automated key tasks, reducing manual and human errors, saving time and resources, and requiring a smaller engineering team. They increased data literacy, allowing each member to create and monitor their own dashboards of shared data. This focus on the business gave them more time to innovate higher-level decisions and processes.

Impact #1	Velasca has transformed the way it collects data, understands customers, and manages inventory.
Impact #2	With a single source of truth to guide its business, the brand now has the power to see gross and net orders by country, business unit, store, shoe model, shoe size, year, month or day of purchase.
Impact #3	They can pinpoint major business drivers across its network of stores and customers by tracking metrics like AIV, AOV, total revenue, and top-performing products.

Impact #1

Velasca has transformed the way it collects data, understands customers, and manages inventory.

Impact #2

With a single source of truth to guide its business, the brand now has the power to see gross and net orders by country, business unit, store, shoe model, shoe size, year, month or day of purchase.

Impact #3

They can pinpoint major business drivers across its network of stores and customers by tracking metrics like AIV, AOV, total revenue, and top-performing products.

Benefit #1	Total Revenue increased by 61% over 1 year
Benefit #2	AIV increased by 7.8%
Benefit #3	AOV increased by 12.3%

Benefit #1

Total Revenue increased by 61% over 1 year

Benefit #2

AIV increased by 7.8%

Benefit #3

AOV increased by 12.3%

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Overview

Velasca Expanded Its Brand with Domo and Empowered Analytics

Operational Impact

Quantitative Benefit