Case Studies VEEVA SUCCESS STORY - Questcor Pharmaceuticals

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	VEEVA SUCCESS STORY - Questcor Pharmaceuticals

VEEVA SUCCESS STORY - Questcor Pharmaceuticals

Technology Category	Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Healthcare & Hospitals Pharmaceuticals
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Remote Collaboration
Services	Cloud Planning, Design & Implementation Services Software Design & Engineering Services
Challenge	Questcor Pharmaceuticals, a biopharmaceutical company, was struggling with its existing client-server customer relationship management (CRM) systems. The company's two specialty care commercial teams, neurology and nephrology, found the systems clunky and inflexible. Questcor needed a more flexible solution that would be easy to manage while also offering life sciences-specific functionality relevant to a specialty pharma company. The company conducted a thorough search, reviewing most of the leading CRM solution providers. They were looking for a reliable, easy-to-use system that offered the right industry functionality for their specialty care teams and the flexibility to expand to other functional areas in the future. Read More
About Customer	Questcor Pharmaceuticals is a biopharmaceutical company that focuses on helping patients with serious, difficult-to-treat medical conditions. The company's specific areas of focus are in the fields of neurology and nephrology. Its flagship product is H.P Acthar® Gel, a naturally-derived formulation of adrenocorticotropic hormones used in a variety of disorders having an inflammatory component. The specialty pharma is also currently supporting research in a number of rare conditions, including in treatment-resistant patient populations, where there is significant need for better therapeutic options. Questcor is headquartered in Anaheim, California. Read More
Solution	Questcor chose Veeva CRM for its platform stability and corresponding reliability, ease of use for the field, and system flexibility. Veeva CRM's reliable cloud-based platform was a significant improvement over Questcor's previous systems. The intuitive interface of Veeva CRM provided users with a familiar and streamlined experience, reducing the number of help desk calls. The system's flexibility allowed Questcor to make changes and load data whenever they wanted, freeing them from having to rely on the vendor. Questcor also benefited from Veeva's seamless system upgrades to all of its users as often as every 120 days. Each release included new features and enhanced functionality based on feedback from customers and technological advancement. Questcor also took advantage of Veeva’s strategic application network, Veeva Web, which offered customers additional flexibility and extended system functionality. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Healthcare & Hospitals

Pharmaceuticals

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Remote Collaboration

Services

Cloud Planning, Design & Implementation Services

Software Design & Engineering Services

Challenge

Questcor Pharmaceuticals, a biopharmaceutical company, was struggling with its existing client-server customer relationship management (CRM) systems. The company's two specialty care commercial teams, neurology and nephrology, found the systems clunky and inflexible. Questcor needed a more flexible solution that would be easy to manage while also offering life sciences-specific functionality relevant to a specialty pharma company. The company conducted a thorough search, reviewing most of the leading CRM solution providers. They were looking for a reliable, easy-to-use system that offered the right industry functionality for their specialty care teams and the flexibility to expand to other functional areas in the future.

About Customer

Questcor Pharmaceuticals is a biopharmaceutical company that focuses on helping patients with serious, difficult-to-treat medical conditions. The company's specific areas of focus are in the fields of neurology and nephrology. Its flagship product is H.P Acthar® Gel, a naturally-derived formulation of adrenocorticotropic hormones used in a variety of disorders having an inflammatory component. The specialty pharma is also currently supporting research in a number of rare conditions, including in treatment-resistant patient populations, where there is significant need for better therapeutic options. Questcor is headquartered in Anaheim, California.

Solution

Questcor chose Veeva CRM for its platform stability and corresponding reliability, ease of use for the field, and system flexibility. Veeva CRM's reliable cloud-based platform was a significant improvement over Questcor's previous systems. The intuitive interface of Veeva CRM provided users with a familiar and streamlined experience, reducing the number of help desk calls. The system's flexibility allowed Questcor to make changes and load data whenever they wanted, freeing them from having to rely on the vendor. Questcor also benefited from Veeva's seamless system upgrades to all of its users as often as every 120 days. Each release included new features and enhanced functionality based on feedback from customers and technological advancement. Questcor also took advantage of Veeva’s strategic application network, Veeva Web, which offered customers additional flexibility and extended system functionality.

Impact #1	Increased usability with an intuitive interface, resulting in highly satisfied users.
Impact #2	Relevant functionality for specialty care representatives.
Impact #3	Greater system flexibility with simple configuration to make changes quickly.

Impact #1

Increased usability with an intuitive interface, resulting in highly satisfied users.

Impact #2

Relevant functionality for specialty care representatives.

Impact #3

Greater system flexibility with simple configuration to make changes quickly.

Benefit #1	Over 50% reduction in system maintenance resources.
Benefit #2	Significant reduction in help desk calls.

Benefit #1

Over 50% reduction in system maintenance resources.

Benefit #2

Significant reduction in help desk calls.

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Overview

VEEVA SUCCESS STORY - Questcor Pharmaceuticals

Operational Impact

Quantitative Benefit