Case Studies
Veeva Success Story - PDI, Inc.
Overview
Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms | |
Healthcare & Hospitals Pharmaceuticals | |
Business Operation Sales & Marketing | |
Inventory Management Predictive Maintenance Supply Chain Visibility | |
Cloud Planning, Design & Implementation Services System Integration | |
Operational Impact
PDI can now offer its customers many additional business benefits, including extensibility to leverage a wider range of sales and marketing channels. | |
Greater sales coverage and sales uplift versus face-to-face detailing alone. | |
HCP ability to seamlessly traverse channels from personal to online detailing with the continuity of a single conversation. | |
Quantitative Benefit
Research shows that combined digital detailing and rep detailing increases sales effectiveness as much as 60%. | |