Case Studies
VEEVA SUCCESS STORY Mundipharma Spain
Overview
Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Pharmaceuticals | |
Sales & Marketing | |
Cloud Planning, Design & Implementation Services Training | |
Operational Impact
With Veeva CRM, Mundipharma’s customer management has been better than ever. Reps are able to target different customer groups much more effectively. | |
Sales managers have greater visibility into the number of customer engagements taking place; for each customer group, they can measure reps on the actual number of calls they make, compared to their call goals. | |
The new system is incredibly easy to use – so much so that Mundipharma has had 100% user adoption and only 77 help desk inquiries about Veeva CRM – fewer than 2 per rep – since implementation. | |
Quantitative Benefit
Achieved 100 percent coverage of the number of calls per rep per customer type, which they could not do with the previous CRM system. | |
Improved the sales team’s accuracy when tracking customer segments. | |
Reduced the cost of hardware and software with the cloud-based solution. | |