Case Studies VEEVA SUCCESS STORY Millennium Pharmaceuticals, Inc.

Edit This Case Study Record

	VEEVA SUCCESS STORY Millennium Pharmaceuticals, Inc.

VEEVA SUCCESS STORY Millennium Pharmaceuticals, Inc.

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Healthcare & Hospitals Pharmaceuticals
Applicable Functions	Business Operation Sales & Marketing
Services	Cloud Planning, Design & Implementation Services
Challenge	Millennium Pharmaceuticals was facing challenges with their previous customer relationship management (CRM) system. The system was inflexible, slow, and unreliable, causing frustration among sales representatives and pulling technology managers away from strategic initiatives to fix system errors. The company needed a new system that was agile enough to handle the new speed of business in biotech, with an intuitive, easy-to-use user interface, a single integrated system for managed markets, medical science liaisons and sales reps, system integration with the company’s intranet for shared best practices, and additional industry-specific functionality. Read More
About Customer	Millennium Pharmaceuticals, The Takeda Oncology Company, is a leading biopharmaceutical company based in Cambridge, Massachusetts. The company markets VELCADE®, a novel cancer product, and has a robust clinical development pipeline of product candidates. Millennium's research, development, and commercialization activities are focused in two therapeutic areas: oncology and inflammation. The company was in need of a more flexible and faster customer relationship management (CRM) system to handle their growing needs in the turbulent pharmaceutical marketplace. Read More
Solution	After conducting an exhaustive search and requesting proposals from all major pharma CRM vendors, Millennium selected Veeva CRM. The decision was based on the product’s clean, simple, easy-to-use interface, its pharma-specific functionality, robust search capabilities, and its SaaS platform, which eliminates the need to worry about upgrades and allows for fast and easy configuration changes. Veeva worked closely with Millennium throughout implementation, adding or removing functions to meet the customer’s needs. Both teams were guided by a single mandate: keep it simple. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Healthcare & Hospitals

Pharmaceuticals

Applicable Functions

Business Operation

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Challenge

Millennium Pharmaceuticals was facing challenges with their previous customer relationship management (CRM) system. The system was inflexible, slow, and unreliable, causing frustration among sales representatives and pulling technology managers away from strategic initiatives to fix system errors. The company needed a new system that was agile enough to handle the new speed of business in biotech, with an intuitive, easy-to-use user interface, a single integrated system for managed markets, medical science liaisons and sales reps, system integration with the company’s intranet for shared best practices, and additional industry-specific functionality.

About Customer

Millennium Pharmaceuticals, The Takeda Oncology Company, is a leading biopharmaceutical company based in Cambridge, Massachusetts. The company markets VELCADE®, a novel cancer product, and has a robust clinical development pipeline of product candidates. Millennium's research, development, and commercialization activities are focused in two therapeutic areas: oncology and inflammation. The company was in need of a more flexible and faster customer relationship management (CRM) system to handle their growing needs in the turbulent pharmaceutical marketplace.

Solution

After conducting an exhaustive search and requesting proposals from all major pharma CRM vendors, Millennium selected Veeva CRM. The decision was based on the product’s clean, simple, easy-to-use interface, its pharma-specific functionality, robust search capabilities, and its SaaS platform, which eliminates the need to worry about upgrades and allows for fast and easy configuration changes. Veeva worked closely with Millennium throughout implementation, adding or removing functions to meet the customer’s needs. Both teams were guided by a single mandate: keep it simple.

Impact #1	Increased Usability – users have responded positively to the simple interface. They can now record a call in just 3 clicks or less, conduct searches in seconds and enjoy lightning-fast access to their data.
Impact #2	Improved Flexibility – due to Veeva CRM’s robust technology, Millennium can make changes when it wants, how it wants, and without worrying about affecting other parts of the system.
Impact #3	Greater Productivity – delivered as a service over the Internet, Veeva CRM frees IT staff from having to maintain servers and other hardware.

Impact #1

Increased Usability – users have responded positively to the simple interface. They can now record a call in just 3 clicks or less, conduct searches in seconds and enjoy lightning-fast access to their data.

Impact #2

Improved Flexibility – due to Veeva CRM’s robust technology, Millennium can make changes when it wants, how it wants, and without worrying about affecting other parts of the system.

Impact #3

Greater Productivity – delivered as a service over the Internet, Veeva CRM frees IT staff from having to maintain servers and other hardware.

Benefit #1	Saved the equivalent of at least one full-time employee per group as a result of the new system.

Benefit #1

Saved the equivalent of at least one full-time employee per group as a result of the new system.

Download PDF Version

Overview

VEEVA SUCCESS STORY Millennium Pharmaceuticals, Inc.

Operational Impact

Quantitative Benefit