Case Studies Veeva Success Story: Accera Pharmaceuticals

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	Veeva Success Story: Accera Pharmaceuticals

Veeva Success Story: Accera Pharmaceuticals

Technology Category	Platform as a Service (PaaS) - Application Development Platforms Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries	Life Sciences Healthcare & Hospitals
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Quality Analytics
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Accera, a biotechnology company, initially invested in a generic customer relationship management (CRM) system, Microsoft Dynamics® CRM, which proved inadequate for their growing needs. The application was sufficient for basic contact management, but lacked life sciences-specific functionality. Less than nine months later, Accera started looking for a replacement. They needed a system designed for their industry and backed by a vendor who understands life sciences. They also wanted to upgrade the technology to gain something more flexible and that would deliver stronger reporting capabilities, a more intuitive interface for the field force, and generally more industry-specific functionality. Read More
About Customer	Accera is a privately held, commercial-stage biotechnology company that developed and now markets Axona® in the US. Axona is a prescription-only medical food intended for the clinical dietary management of the metabolic processes associated with mild-to-moderate Alzheimer’s disease. The company was using a generic CRM system that they tried to retrofit for their needs. But with each change, they wasted a lot of time and money. They needed a system designed for their industry and backed by a vendor who understands life sciences. Read More
Solution	Accera found Veeva CRM on Salesforce.com and presented it to Accera’s executive team. Veeva CRM is built on a flexible multi-tenant SaaS architecture and offers unique industry capabilities that were lacking in Accera's previous system. After a brief trial, Accera selected Veeva’s VBioPharma Primary Care Edition, VMobile and VInsights—all part of the Veeva CRM suite of multi-tenant SaaS applications built on the Cloud Computing model. Veeva Systems’ professional services group implemented Veeva CRM in less than two months. The company’s entire team of 45+ field sales representatives and sales operations managers were working ‘in the cloud’ by early January. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Infrastructure as a Service (IaaS) - Cloud Computing

Applicable Industries

Life Sciences

Healthcare & Hospitals

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Quality Analytics

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Accera, a biotechnology company, initially invested in a generic customer relationship management (CRM) system, Microsoft Dynamics® CRM, which proved inadequate for their growing needs. The application was sufficient for basic contact management, but lacked life sciences-specific functionality. Less than nine months later, Accera started looking for a replacement. They needed a system designed for their industry and backed by a vendor who understands life sciences. They also wanted to upgrade the technology to gain something more flexible and that would deliver stronger reporting capabilities, a more intuitive interface for the field force, and generally more industry-specific functionality.

About Customer

Accera is a privately held, commercial-stage biotechnology company that developed and now markets Axona® in the US. Axona is a prescription-only medical food intended for the clinical dietary management of the metabolic processes associated with mild-to-moderate Alzheimer’s disease. The company was using a generic CRM system that they tried to retrofit for their needs. But with each change, they wasted a lot of time and money. They needed a system designed for their industry and backed by a vendor who understands life sciences.

Solution

Accera found Veeva CRM on Salesforce.com and presented it to Accera’s executive team. Veeva CRM is built on a flexible multi-tenant SaaS architecture and offers unique industry capabilities that were lacking in Accera's previous system. After a brief trial, Accera selected Veeva’s VBioPharma Primary Care Edition, VMobile and VInsights—all part of the Veeva CRM suite of multi-tenant SaaS applications built on the Cloud Computing model. Veeva Systems’ professional services group implemented Veeva CRM in less than two months. The company’s entire team of 45+ field sales representatives and sales operations managers were working ‘in the cloud’ by early January.

Impact #1	Veeva CRM’s unique architecture has saved Accera from having to purchase expensive infrastructure or investing in ongoing system management.
Impact #2	Applications in the cloud leverage massive economies of scale so companies of any size can benefit from a world-class CRM system without paying for one.
Impact #3	Veeva CRM allows Accera to make changes to business rules as often as needed, even automatically delivering a transparent software upgrade every 90 days for continuous performance enhancements.

Impact #1

Veeva CRM’s unique architecture has saved Accera from having to purchase expensive infrastructure or investing in ongoing system management.

Impact #2

Applications in the cloud leverage massive economies of scale so companies of any size can benefit from a world-class CRM system without paying for one.

Impact #3

Veeva CRM allows Accera to make changes to business rules as often as needed, even automatically delivering a transparent software upgrade every 90 days for continuous performance enhancements.

Benefit #1	Implemented Veeva CRM in less than two months.
Benefit #2	The company’s entire team of 45+ field sales representatives and sales operations managers were working ‘in the cloud’ by early January.

Benefit #1

Implemented Veeva CRM in less than two months.

Benefit #2

The company’s entire team of 45+ field sales representatives and sales operations managers were working ‘in the cloud’ by early January.

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Overview

Veeva Success Story: Accera Pharmaceuticals

Operational Impact

Quantitative Benefit