MoEngage Case Studies Vedantu's Insight-led Engagement Strategy Boosts Topline Business by 65%

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	Vedantu's Insight-led Engagement Strategy Boosts Topline Business by 65% MoEngage

Vedantu's Insight-led Engagement Strategy Boosts Topline Business by 65%

MoEngage

Technology Category	Analytics & Modeling - Machine Learning Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Education
Applicable Functions	Quality Assurance Sales & Marketing
Use Cases	Behavior & Emotion Tracking Livestock Monitoring
Services	Testing & Certification Training
Challenge	Vedantu, a Bengaluru-based tutoring platform, was facing a significant challenge in retaining and engaging its student base. Despite having around 2.3 million registered students across their website and app, the company was struggling to keep students engaged and complete their tutorials. Approximately 90% of students either added tutorials to their cart but didn’t complete the transaction, signed up for the tutorials but did not start or complete them, or completed tutorials but dropped off due to no follow-up engagement. The main roadblock was a gap in data enrichment due to missing data on user behavior and app activity, and missing data on source medium and funnel of existing campaigns. Read More
About Customer	Vedantu is a Bengaluru-based tutoring platform that was established with a clear vision to help every child get access to quality education anytime, anywhere. The platform is a pioneer in LIVE learning and has achieved significant success with a student base of 2.7 million spread across 500+ cities. Vedantu uses a real-time in-house built, virtual learning environment called WAVE, which offers a shared LIVE learning set-up between teachers and students. The platform uses AI and ML to personalize teaching and learning for each child and is designed to make the LIVE class extremely engaging and fun. Read More
Solution	To address these challenges, Vedantu's team decided to identify the ideal student path from signup to tutorial completion on their website or app. They aimed to create cohorts based on student behavior and event actions across channels and campaigns, which would help them understand the stage where students were dropping off. The team wanted a continuous process of data monitoring and analyzing to ensure a more relevant, dynamic engagement was offered to students. Vedantu employed MoEngage to offer personalized engagement and maximize its engagement reach. They initiated an analytics strategy, creating multiple cohorts for retention and behavior trends. Based on these cohorts data, the team created dashboards to monitor their weekly and monthly KPIs. They segmented students based on app activity and funnel events, and started sending regular push and web notifications with variations in messaging and products. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Education

Applicable Functions

Quality Assurance

Sales & Marketing

Use Cases

Behavior & Emotion Tracking

Livestock Monitoring

Services

Testing & Certification

Training

Challenge

Vedantu, a Bengaluru-based tutoring platform, was facing a significant challenge in retaining and engaging its student base. Despite having around 2.3 million registered students across their website and app, the company was struggling to keep students engaged and complete their tutorials. Approximately 90% of students either added tutorials to their cart but didn’t complete the transaction, signed up for the tutorials but did not start or complete them, or completed tutorials but dropped off due to no follow-up engagement. The main roadblock was a gap in data enrichment due to missing data on user behavior and app activity, and missing data on source medium and funnel of existing campaigns.

About Customer

Vedantu is a Bengaluru-based tutoring platform that was established with a clear vision to help every child get access to quality education anytime, anywhere. The platform is a pioneer in LIVE learning and has achieved significant success with a student base of 2.7 million spread across 500+ cities. Vedantu uses a real-time in-house built, virtual learning environment called WAVE, which offers a shared LIVE learning set-up between teachers and students. The platform uses AI and ML to personalize teaching and learning for each child and is designed to make the LIVE class extremely engaging and fun.

Solution

To address these challenges, Vedantu's team decided to identify the ideal student path from signup to tutorial completion on their website or app. They aimed to create cohorts based on student behavior and event actions across channels and campaigns, which would help them understand the stage where students were dropping off. The team wanted a continuous process of data monitoring and analyzing to ensure a more relevant, dynamic engagement was offered to students. Vedantu employed MoEngage to offer personalized engagement and maximize its engagement reach. They initiated an analytics strategy, creating multiple cohorts for retention and behavior trends. Based on these cohorts data, the team created dashboards to monitor their weekly and monthly KPIs. They segmented students based on app activity and funnel events, and started sending regular push and web notifications with variations in messaging and products.

Impact #1	The implementation of Vedantu's new engagement strategy led to a significant improvement in user engagement and retention. The customer engagement rate grew from 9% to 15% in a span of 2-3 months. The brand was able to retain around 7% of students, and the campaign’s messaging CTR improved by 140%. The strategy of using analytics to improve engagement, while partnering with MoEngage to execute it all, helped Vedantu immensely. The brand observed an overall growth of ~65% in their topline business, and even during the recent pandemic, they were able to increase their DAUs to 3X. The team now has a 360° view of their students’ behavior and actions, which is helping them excel in their engagement strategies.

Impact #1

The implementation of Vedantu's new engagement strategy led to a significant improvement in user engagement and retention. The customer engagement rate grew from 9% to 15% in a span of 2-3 months. The brand was able to retain around 7% of students, and the campaign’s messaging CTR improved by 140%. The strategy of using analytics to improve engagement, while partnering with MoEngage to execute it all, helped Vedantu immensely. The brand observed an overall growth of ~65% in their topline business, and even during the recent pandemic, they were able to increase their DAUs to 3X. The team now has a 360° view of their students’ behavior and actions, which is helping them excel in their engagement strategies.

Benefit #1	65% Overall growth in the topline business
Benefit #2	3X Increase in Daily Active Users (DAUs)
Benefit #3	15% Growth in engagement within 3 months

Benefit #1

65% Overall growth in the topline business

Benefit #2

3X Increase in Daily Active Users (DAUs)

Benefit #3

15% Growth in engagement within 3 months

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Overview

Vedantu's Insight-led Engagement Strategy Boosts Topline Business by 65%

Operational Impact

Quantitative Benefit