MoEngage
Case Studies
Vedantu Boosts Customer Engagement and Delivery Rates with IoT
Overview
Vedantu Boosts Customer Engagement and Delivery Rates with IoTMoEngage |
Cybersecurity & Privacy - Intrusion Detection Platform as a Service (PaaS) - Application Development Platforms | |
Equipment & Machinery Transportation | |
Logistics & Transportation | |
Behavior & Emotion Tracking Livestock Monitoring | |
Operational Impact
The implementation of MoEngage's Push Amplification and AI-engine Sherpa resulted in significant operational improvements for Vedantu. The platform was able to maximize its reach with relevant messaging, overcoming the restrictions imposed by Chinese OEMs. This led to an increase in the attendance of LIVE classes, a key goal for Vedantu. Furthermore, the use of behavioral analytics and flexible segmentation allowed Vedantu to better understand its users, providing them with more relevant study content and boosting retention. The AI-engine Sherpa also improved Vedantu's campaign performance by automatically targeting customers with messages specific to their behavior, reducing funnel drop-off. | |
Quantitative Benefit
12% uplift in delivery rates across all devices | |
6% increase in adoption and engagement | |
Maximized student base reach by 12% | |