Appier Case Studies Vecs Gardenia: Leveraging AI to Boost Revenue Growth and Understand Onsite Behavior

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	Vecs Gardenia: Leveraging AI to Boost Revenue Growth and Understand Onsite Behavior Appier

Vecs Gardenia: Leveraging AI to Boost Revenue Growth and Understand Onsite Behavior

Appier

Technology Category	Cybersecurity & Privacy - Identity & Authentication Management Cybersecurity & Privacy - Intrusion Detection
Applicable Industries	E-Commerce Telecommunications
Applicable Functions	Procurement Sales & Marketing
Use Cases	Behavior & Emotion Tracking Livestock Monitoring
Services	Cloud Planning, Design & Implementation Services Testing & Certification
Challenge	Vecs Gardenia, a renowned skincare brand in Taiwan, was facing the challenge of maximizing onsite conversions and effectively identifying hesitant shoppers in an increasingly competitive skincare market. The brand wanted to deliver coupons with precision to increase revenue and conversion. The traditional methods of identifying hesitant shoppers were manual and prone to errors. The brand was also looking for ways to understand the behavior of hesitant shoppers to tailor its marketing measures based on different onsite behaviors. Read More
About Customer	Vecs Gardenia is a renowned skincare brand based in Taiwan. Established in 2013, the brand uses natural plant extracts to develop a series of skincare products tailored to different skin types. It provides product recommendations according to each customer’s skincare needs. With the promise of “simple beauty”, Vecs Gardenia aims to become a skincare brand that brings happiness to customers. The brand is committed to creating products with no chemical additives, alcohol, or artificial fragrances, and wants customers to be able to care for their skin at an affordable price. Read More
Solution	Vecs Gardenia leveraged Appier’s AiDeal conversion optimization cloud to identify hesitant shoppers using AI. AiDeal analyzes over 400 digital body language attributes, such as cursor movements and page scrolling, and assigns each browser a hesitancy score. Once hesitant shoppers were identified, Vecs Gardenia used AI-generated insights to trigger pop-ups containing a discount code or other incentives at the right moment. AiDeal also helped Vecs Gardenia understand the characteristics and criteria of hesitant shoppers by monitoring visitors’ onsite behavior changes in real time. Appier collected different behavioral insights on two types of devices: desktop computers and mobile phones, which helped Vecs Gardenia to come up with more strategies for precision marketing. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Identity & Authentication Management

Cybersecurity & Privacy - Intrusion Detection

Applicable Industries

E-Commerce

Telecommunications

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Behavior & Emotion Tracking

Livestock Monitoring

Services

Cloud Planning, Design & Implementation Services

Testing & Certification

Challenge

Vecs Gardenia, a renowned skincare brand in Taiwan, was facing the challenge of maximizing onsite conversions and effectively identifying hesitant shoppers in an increasingly competitive skincare market. The brand wanted to deliver coupons with precision to increase revenue and conversion. The traditional methods of identifying hesitant shoppers were manual and prone to errors. The brand was also looking for ways to understand the behavior of hesitant shoppers to tailor its marketing measures based on different onsite behaviors.

About Customer

Vecs Gardenia is a renowned skincare brand based in Taiwan. Established in 2013, the brand uses natural plant extracts to develop a series of skincare products tailored to different skin types. It provides product recommendations according to each customer’s skincare needs. With the promise of “simple beauty”, Vecs Gardenia aims to become a skincare brand that brings happiness to customers. The brand is committed to creating products with no chemical additives, alcohol, or artificial fragrances, and wants customers to be able to care for their skin at an affordable price.

Solution

Vecs Gardenia leveraged Appier’s AiDeal conversion optimization cloud to identify hesitant shoppers using AI. AiDeal analyzes over 400 digital body language attributes, such as cursor movements and page scrolling, and assigns each browser a hesitancy score. Once hesitant shoppers were identified, Vecs Gardenia used AI-generated insights to trigger pop-ups containing a discount code or other incentives at the right moment. AiDeal also helped Vecs Gardenia understand the characteristics and criteria of hesitant shoppers by monitoring visitors’ onsite behavior changes in real time. Appier collected different behavioral insights on two types of devices: desktop computers and mobile phones, which helped Vecs Gardenia to come up with more strategies for precision marketing.

Impact #1	The use of AiDeal has transformed Vecs Gardenia's approach to identifying and targeting hesitant shoppers. The AI-powered solution has not only improved the brand's ability to deliver coupons effectively but also provided valuable insights into the behavior of hesitant shoppers. This has enabled Vecs Gardenia to tailor its marketing strategies based on different onsite behaviors, leading to a significant increase in onsite conversions and revenue. Furthermore, the brand has been able to conduct A/B testing to compare hesitant shopper behaviors, leading to a substantial growth in the complete checkout rate. Looking ahead, Vecs Gardenia plans to expand its use of AiDeal to offer more flexible and personalized dynamic coupons and incentives.

Impact #1

The use of AiDeal has transformed Vecs Gardenia's approach to identifying and targeting hesitant shoppers. The AI-powered solution has not only improved the brand's ability to deliver coupons effectively but also provided valuable insights into the behavior of hesitant shoppers. This has enabled Vecs Gardenia to tailor its marketing strategies based on different onsite behaviors, leading to a significant increase in onsite conversions and revenue. Furthermore, the brand has been able to conduct A/B testing to compare hesitant shopper behaviors, leading to a substantial growth in the complete checkout rate. Looking ahead, Vecs Gardenia plans to expand its use of AiDeal to offer more flexible and personalized dynamic coupons and incentives.

Benefit #1	Boosted onsite conversion rate by 35% during Q1 of 2022
Benefit #2	Achieved over NT$ 6 million in total revenue
Benefit #3	Achieved 300% growth in complete checkout rate

Benefit #1

Boosted onsite conversion rate by 35% during Q1 of 2022

Benefit #2

Achieved over NT$ 6 million in total revenue

Benefit #3

Achieved 300% growth in complete checkout rate

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Overview

Vecs Gardenia: Leveraging AI to Boost Revenue Growth and Understand Onsite Behavior

Operational Impact

Quantitative Benefit