solocal Case Studies V&B grows its online popularity and doubles SEO traffic with BRIDGE

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	V&B grows its online popularity and doubles SEO traffic with BRIDGE solocal

V&B grows its online popularity and doubles SEO traffic with BRIDGE

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Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Services	Software Design & Engineering Services
Challenge	V&B, a popular wine and beer cellar and tasting venue in France, was facing a challenge in attracting new clients as not all of their stores appeared within local search results. They wanted to bring clients in-store to experience their unique ambiance and special events, but struggled with creating online brand awareness to attract new clients. The challenge was to extend V&B's innovative marketing strategy to the digital world and increase its online visibility. Read More
About Customer	V&B, named after “vin” and “bière” (wine and beer in French), is a one-stop wine and beer cellar, as well as a tasting venue. The first V&B store was opened in 2001 and the brand has continued to grow by 15 to 20 stores every year, growing to a network of 140 franchises today. The brand's popularity across France has grown stronger over the years. V&B stores offer after work drinks or special events, including live music or viewings of sporting events, to appeal to the local crowds. Read More
Solution	V&B launched the BRIDGE Store Locator in November 2016 to increase its online visibility. Each franchised store was given a dedicated Local Page which displayed basic store information, directions, opening hours and services offered. The optimized local content within each page allows V&B stores to improve search engine ranking and gain a better position on local search results. V&B integrated social media accounts within each store’s Local Page, reinforcing the relationship between each V&B store and their local community. The company has enhanced its Store Locator with lead generation modules such as: “Contact the store”, “Subscribe to our offers” and “Receive our contact details”. These modules develop the franchisee’s local database and the brand’s CRM. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Services

Software Design & Engineering Services

Challenge

V&B, a popular wine and beer cellar and tasting venue in France, was facing a challenge in attracting new clients as not all of their stores appeared within local search results. They wanted to bring clients in-store to experience their unique ambiance and special events, but struggled with creating online brand awareness to attract new clients. The challenge was to extend V&B's innovative marketing strategy to the digital world and increase its online visibility.

About Customer

V&B, named after “vin” and “bière” (wine and beer in French), is a one-stop wine and beer cellar, as well as a tasting venue. The first V&B store was opened in 2001 and the brand has continued to grow by 15 to 20 stores every year, growing to a network of 140 franchises today. The brand's popularity across France has grown stronger over the years. V&B stores offer after work drinks or special events, including live music or viewings of sporting events, to appeal to the local crowds.

Solution

V&B launched the BRIDGE Store Locator in November 2016 to increase its online visibility. Each franchised store was given a dedicated Local Page which displayed basic store information, directions, opening hours and services offered. The optimized local content within each page allows V&B stores to improve search engine ranking and gain a better position on local search results. V&B integrated social media accounts within each store’s Local Page, reinforcing the relationship between each V&B store and their local community. The company has enhanced its Store Locator with lead generation modules such as: “Contact the store”, “Subscribe to our offers” and “Receive our contact details”. These modules develop the franchisee’s local database and the brand’s CRM.

Impact #1	V&B was able to communicate on a hyper-local level and engage prospects with locally targeted campaigns.
Impact #2	The company was successful in converting their online traffic into offline footfall.
Impact #3	The launch of the BRIDGE Store Locator went very smoothly and V&B found themselves updating content regularly.

Impact #1

V&B was able to communicate on a hyper-local level and engage prospects with locally targeted campaigns.

Impact #2

The company was successful in converting their online traffic into offline footfall.

Impact #3

The launch of the BRIDGE Store Locator went very smoothly and V&B found themselves updating content regularly.

Benefit #1	60% of online traffic comes from SEO
Benefit #2	Doubled traffic from SEO within a three month period
Benefit #3	52% of the Store Locator visitors are interested in local promotions and deals

Benefit #1

60% of online traffic comes from SEO

Benefit #2

Doubled traffic from SEO within a three month period

Benefit #3

52% of the Store Locator visitors are interested in local promotions and deals

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Overview

V&B grows its online popularity and doubles SEO traffic with BRIDGE

Operational Impact

Quantitative Benefit