Case Studies Using technology to unpack consumer trends & spending habits for a leading arcade game center

Edit This Case Study Record

	Using technology to unpack consumer trends & spending habits for a leading arcade game center

Using technology to unpack consumer trends & spending habits for a leading arcade game center

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - API Integration & Management Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	By using existing POS coin slot data, the customer could only tell the number of times a gaming machine was played but lacked visibility on other performance metrics such as; 1. Average number of plays per customer 2. Average time spent on each gaming machine 3. Average transaction value (ATV) per visit, per customer 4. Male vs. Female spending/gaming habits Read More
About Customer	Ridgelinez, a strategy consulting firm, was looking for a reliable retail analytics partner to measure and analyze how customers are navigating and interacting with various gaming machines inside an arcade game center. Ridgelinez specializes in providing strategic insights and solutions to businesses, helping them optimize their operations and improve customer experiences. The firm has a strong focus on leveraging data analytics to drive business decisions and enhance performance metrics. Their client, a leading arcade game center, required detailed insights into customer behavior to optimize their gaming machine layouts and improve overall customer satisfaction. Read More
Solution	Ridgelinez partnered with RetailNext to deploy the Full Path Analytics (FPA) solution for the gaming center. The solution involved using the RetailNext API to extract raw event data analytics from the platform. The FPA data tracks the customer's path throughout the arcade center from entry to exit. Ridgelinez analyzed the FPA traversal zone to zone information every hour, determining which gaming machines customers interacted with and in what order. This data helped optimize the layout of machines within the arcade center's floor plan. By aggregating data from FPA Tracks, FPA Traversal zones, and the in-house POS, the client could maximize revenue and make precise strategic decisions. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - API Integration & Management

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

By using existing POS coin slot data, the customer could only tell the number of times a gaming machine was played but lacked visibility on other performance metrics such as; 1. Average number of plays per customer 2. Average time spent on each gaming machine 3. Average transaction value (ATV) per visit, per customer 4. Male vs. Female spending/gaming habits

About Customer

Ridgelinez, a strategy consulting firm, was looking for a reliable retail analytics partner to measure and analyze how customers are navigating and interacting with various gaming machines inside an arcade game center. Ridgelinez specializes in providing strategic insights and solutions to businesses, helping them optimize their operations and improve customer experiences. The firm has a strong focus on leveraging data analytics to drive business decisions and enhance performance metrics. Their client, a leading arcade game center, required detailed insights into customer behavior to optimize their gaming machine layouts and improve overall customer satisfaction.

Solution

Ridgelinez partnered with RetailNext to deploy the Full Path Analytics (FPA) solution for the gaming center. The solution involved using the RetailNext API to extract raw event data analytics from the platform. The FPA data tracks the customer's path throughout the arcade center from entry to exit. Ridgelinez analyzed the FPA traversal zone to zone information every hour, determining which gaming machines customers interacted with and in what order. This data helped optimize the layout of machines within the arcade center's floor plan. By aggregating data from FPA Tracks, FPA Traversal zones, and the in-house POS, the client could maximize revenue and make precise strategic decisions.

Impact #1	Ridgelinez can now track the full path of each customer journey and analyze metrics such as which gaming machines they visit, how long they spend, and male vs. female interactions.
Impact #2	These insights are used to optimize marketing strategies, deploy new loyalty programs based on spending patterns, and improve customer service.
Impact #3	The solution helps determine customer movement and transaction patterns, aiding in the optimization of the arcade center's floor plan.

Impact #1

Ridgelinez can now track the full path of each customer journey and analyze metrics such as which gaming machines they visit, how long they spend, and male vs. female interactions.

Impact #2

These insights are used to optimize marketing strategies, deploy new loyalty programs based on spending patterns, and improve customer service.

Impact #3

The solution helps determine customer movement and transaction patterns, aiding in the optimization of the arcade center's floor plan.

Download PDF Version

Overview

Using technology to unpack consumer trends & spending habits for a leading arcade game center

Operational Impact