IBM Case Studies Using revolutionary social media analytics to predict the next bestseller

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	Using revolutionary social media analytics to predict the next bestseller IBM

Using revolutionary social media analytics to predict the next bestseller

IBM

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting Predictive Replenishment
Services	Data Science Services
Challenge	Publishers face a tough challenge. If they print more copies of a book than people buy, they waste money and are left with excess inventory. But if they print too few copies, they miss out on revenue. To avoid ending up with too many or too few books, media control has developed a state-of-the-art social media listening tool that helps publishers accurately predict demand for each title. Read More
About Customer	Based in the German town of Baden Baden, media control GmbH specializes in providing media information – such as data on television viewership, book sales, cinema visits and music charts – to its clients. The company wanted to attract trade from more companies in the publishing industry by helping them find smarter ways to run their businesses. One of the key ways for publishers to achieve greater profitability is by matching print volumes to sales. Read More
Solution	Working with PROFI Engineering Systems AG, an IBM Premier Business Partner, media control developed a sophisticated social media analysis tool built on cutting-edge IBM Watson Content Analytics with Enterprise Search software. To support the solution, PROFI Engineering Systems also helped media control deploy an IBM PureFlex System connected to an IBM Storwize V5000 storage device. The social media analysis tool continuously scans more than 100,000 websites, searching for relevant user comments and information about books, authors and publishing firms on online forums, blogs and news websites. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Predictive Replenishment

Services

Data Science Services

Challenge

Publishers face a tough challenge. If they print more copies of a book than people buy, they waste money and are left with excess inventory. But if they print too few copies, they miss out on revenue. To avoid ending up with too many or too few books, media control has developed a state-of-the-art social media listening tool that helps publishers accurately predict demand for each title.

About Customer

Based in the German town of Baden Baden, media control GmbH specializes in providing media information – such as data on television viewership, book sales, cinema visits and music charts – to its clients. The company wanted to attract trade from more companies in the publishing industry by helping them find smarter ways to run their businesses. One of the key ways for publishers to achieve greater profitability is by matching print volumes to sales.

Solution

Working with PROFI Engineering Systems AG, an IBM Premier Business Partner, media control developed a sophisticated social media analysis tool built on cutting-edge IBM Watson Content Analytics with Enterprise Search software. To support the solution, PROFI Engineering Systems also helped media control deploy an IBM PureFlex System connected to an IBM Storwize V5000 storage device. The social media analysis tool continuously scans more than 100,000 websites, searching for relevant user comments and information about books, authors and publishing firms on online forums, blogs and news websites.

Impact #1	The solution gives media control’s clients a huge advantage over their competitors by helping them maximize revenues and avoid waste.
Impact #2	The solution drives new revenues for media control.
Impact #3	The tool’s advanced search functionality allows media control to answer ad-hoc requests from publishers regarding the projected success of an individual book.

Impact #1

The solution gives media control’s clients a huge advantage over their competitors by helping them maximize revenues and avoid waste.

Impact #2

The solution drives new revenues for media control.

Impact #3

The tool’s advanced search functionality allows media control to answer ad-hoc requests from publishers regarding the projected success of an individual book.

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Overview

Using revolutionary social media analytics to predict the next bestseller

Operational Impact