Datameer
Case Studies
Using a Retail Data Journey to Rapidly Expand Global Operations
Overview
Using a Retail Data Journey to Rapidly Expand Global OperationsDatameer |
Analytics & Modeling - Big Data Analytics | |
Retail | |
Business Operation Sales & Marketing | |
Inventory Management Supply Chain Visibility | |
Data Science Services | |
Operational Impact
With Datameer, SHOEPASSION.com was able to unify all of their data for a 360-degree view of its business. | |
Data was used to increase profits by delivering a better customer experience, generating targeted cross-selling campaigns, increasing the ROI on their digital campaigns, and lowering costs through better inventory and distribution management. | |
One very successful marketing campaign utilized insights from Datameer to identify that shoe buyers have higher propensity to buy matching belts. | |
Quantitative Benefit
10 percent increase in cross-sell revenue. | |
Reduced workload on the finance team by 90 percent. This corresponds roughly to 40 working hours per month. | |