C5i Case Studies US-based technology vendor improved ROI from advertising spends through systematic data capture and analytics

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	US-based technology vendor improved ROI from advertising spends through systematic data capture and analytics C5i

US-based technology vendor improved ROI from advertising spends through systematic data capture and analytics

C5i

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Data-as-a-Service
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Data Science Services
Challenge	The client, a US-based technology company, wanted to track and measure the performance of its online campaigns. They were interested in understanding the efficacy of their online research base campaigns and video games performance. The data they wanted to analyze included creating awareness of their gaming product in the US and UK, finding out how many users use their gaming product app, analyzing how many users purchase the product, and identifying how many users have heard about various video games. The challenge was to extract and analyze this data in a meaningful way to inform future business decisions. Read More
About Customer	The customer is a leading US cloud services company operating in the Information Technology industry. They specialize in online research base campaigns and video games. The company is interested in tracking and measuring the performance of its online campaigns. They aim to create awareness of their gaming product in the US and UK, find out how many users use their gaming product app, analyze how many users purchase the product, and identify how many users have heard about various video games. Read More
Solution	Blueocean Market Intelligence deployed a team of business analysts and advertising specialists to deep dive and mine historical data sets. They used the Nielsen OBE tool to extract campaign level data (control vs. experiment) for a historical time period. They created campaign decks with charts based on grouping of creatives based on media plans. Observations and insights were provided based on data available in charts to enable business decisions regarding publishers and ad content for future campaigns. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Data-as-a-Service

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Data Science Services

Challenge

The client, a US-based technology company, wanted to track and measure the performance of its online campaigns. They were interested in understanding the efficacy of their online research base campaigns and video games performance. The data they wanted to analyze included creating awareness of their gaming product in the US and UK, finding out how many users use their gaming product app, analyzing how many users purchase the product, and identifying how many users have heard about various video games. The challenge was to extract and analyze this data in a meaningful way to inform future business decisions.

About Customer

The customer is a leading US cloud services company operating in the Information Technology industry. They specialize in online research base campaigns and video games. The company is interested in tracking and measuring the performance of its online campaigns. They aim to create awareness of their gaming product in the US and UK, find out how many users use their gaming product app, analyze how many users purchase the product, and identify how many users have heard about various video games.

Solution

Blueocean Market Intelligence deployed a team of business analysts and advertising specialists to deep dive and mine historical data sets. They used the Nielsen OBE tool to extract campaign level data (control vs. experiment) for a historical time period. They created campaign decks with charts based on grouping of creatives based on media plans. Observations and insights were provided based on data available in charts to enable business decisions regarding publishers and ad content for future campaigns.

Impact #1	Client was able to analyze campaign performance based on different attributes and dimensions.
Impact #2	Custom reports and insights generated by Blueocean team helped client drill down to publisher and creative level and take actionable decisions on it.
Impact #3	Blueocean Market Intelligence analysis helped the client pinpoint low performing publishers and advertisers, helping decisions on continual advertising performance along the way.

Impact #1

Client was able to analyze campaign performance based on different attributes and dimensions.

Impact #2

Custom reports and insights generated by Blueocean team helped client drill down to publisher and creative level and take actionable decisions on it.

Impact #3

Blueocean Market Intelligence analysis helped the client pinpoint low performing publishers and advertisers, helping decisions on continual advertising performance along the way.

Benefit #1	Advertising campaign lifts increased by 30% QoQ.
Benefit #2	Client was able to accurately attribute revenues and conversion metrics across channels and advertising programs.

Benefit #1

Advertising campaign lifts increased by 30% QoQ.

Benefit #2

Client was able to accurately attribute revenues and conversion metrics across channels and advertising programs.

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Overview

US-based technology vendor improved ROI from advertising spends through systematic data capture and analytics

Operational Impact

Quantitative Benefit