Google Cloud Platform Case Studies Urban Airship Lands the Perfect Embedded Data Platform with Powered by Looker

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	Urban Airship Lands the Perfect Embedded Data Platform with Powered by Looker Google Cloud Platform

Urban Airship Lands the Perfect Embedded Data Platform with Powered by Looker

Google Cloud Platform

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Telecommunications
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Urban Airship, a mobile growth company, was facing a challenge in managing and analyzing a growing data pool while helping some of the world's best-known brands grow with mobile. Their clients had a growing demand for data and Urban Airship needed a data platform that was not only ideal for its customers but also for their product team. Flexibility was an important factor as Urban Airship's users are mobile marketers and mobile product owners, with a broad spectrum of technical backgrounds. They started to look at ways to provide user-level intelligence, along with the ability to slice and dice the data they collected in their product. Read More
About Customer	Urban Airship is a mobile growth company that powers mobile growth for some of the world's leading brands. They offer a suite of products to help clients implement customer engagement campaigns through their app, mobile wallet, and website properties. Their SDK automatically generates an array of data on behavioral activities which marketers can use to evaluate their campaigns and better interact with users. Urban Airship's users are mobile marketers and mobile product owners, with a broad spectrum of technical backgrounds. Read More
Solution	Urban Airship found the solution in Looker, a data platform that they could embed seamlessly into their products to help clients find unforeseen insights and unexpected value. Looker was chosen for its simplicity and lightweight nature despite being a powerful solution. It was the best fit with the technology stack they already had in place, primarily Java, JavaScript, and Python with a Redshift database. With Looker, Urban Airship provides high-level dashboards in its Urban Airship Insight product, allowing even moderately data-savvy marketers to run queries, explore new ways to look at their data, and find answers to tough questions. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Urban Airship, a mobile growth company, was facing a challenge in managing and analyzing a growing data pool while helping some of the world's best-known brands grow with mobile. Their clients had a growing demand for data and Urban Airship needed a data platform that was not only ideal for its customers but also for their product team. Flexibility was an important factor as Urban Airship's users are mobile marketers and mobile product owners, with a broad spectrum of technical backgrounds. They started to look at ways to provide user-level intelligence, along with the ability to slice and dice the data they collected in their product.

About Customer

Urban Airship is a mobile growth company that powers mobile growth for some of the world's leading brands. They offer a suite of products to help clients implement customer engagement campaigns through their app, mobile wallet, and website properties. Their SDK automatically generates an array of data on behavioral activities which marketers can use to evaluate their campaigns and better interact with users. Urban Airship's users are mobile marketers and mobile product owners, with a broad spectrum of technical backgrounds.

Solution

Urban Airship found the solution in Looker, a data platform that they could embed seamlessly into their products to help clients find unforeseen insights and unexpected value. Looker was chosen for its simplicity and lightweight nature despite being a powerful solution. It was the best fit with the technology stack they already had in place, primarily Java, JavaScript, and Python with a Redshift database. With Looker, Urban Airship provides high-level dashboards in its Urban Airship Insight product, allowing even moderately data-savvy marketers to run queries, explore new ways to look at their data, and find answers to tough questions.

Impact #1	Urban Airship can bring valuable data to clients at scale.
Impact #2	Users are provided the data they need to improve messaging, campaigns, and user experience.
Impact #3	Urban Airship can focus on creating the best product experience possible for their users.

Impact #1

Urban Airship can bring valuable data to clients at scale.

Impact #2

Users are provided the data they need to improve messaging, campaigns, and user experience.

Impact #3

Urban Airship can focus on creating the best product experience possible for their users.

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Overview

Urban Airship Lands the Perfect Embedded Data Platform with Powered by Looker

Operational Impact