Unspun's Innovative Approach to Bespoke Denim Production Using Automation

Unspun, a clothing brand specializing in custom-designed jeans, aimed to disrupt the wasteful cycle prevalent in the apparel industry where clothes are produced in bulk, shipped to stores, and often discarded if unsold. The company's unique selling proposition was its high-touch, personalized customer experience, where every pair of jeans is bespoke and made-to-measure for the individual customer. However, the challenge lay in scaling this highly personalized, seemingly unscalable process. The company needed to connect various tools and workflows to create and scale this unique customer experience. The challenge was to automate a process that felt unique, personal, and not scalable, and do it at scale. The company also needed to bridge the gap between the manufacturing world and the customer-facing world.

Unspun's customers are individuals seeking a personalized, high-touch customer experience when purchasing jeans. They value the bespoke nature of Unspun's products, with each pair of jeans being made-to-measure for the individual customer. The customers interact with the Unspun team through various channels, including the company's website, email, and live chat. They also use Apple's FaceID depth-sensor technology to capture a 3D body scan from home and submit those measurements to Unspun from their phones. The customers appreciate the personal touches, such as their name being used as the 'size' on the jeans, and the absence of standard men's or women's categories.