Actian Case Studies Unruly Media Helps Big Brands Target Social Video Campaigns Using Analytics

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	Unruly Media Helps Big Brands Target Social Video Campaigns Using Analytics Actian

Unruly Media Helps Big Brands Target Social Video Campaigns Using Analytics

Actian

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Unruly Media, a leading global technology platform for social video distribution and analytics, was faced with the challenge of providing its clients with real-time visibility into the social footprint of their videos. This included factors such as reach, shareability, and other elements critical to gaining a competitive business advantage. The company needed a robust solution that could handle the delivery, tracking, and auditing of billions of video views across thousands of social video campaigns for hundreds of brands. Read More
About Customer	Unruly Media is a global platform for social video marketing that collaborates with major brands to predict the emotional impact of their videos and promote viewership and sharing across paid, owned, and earned media. The company has delivered, tracked, and audited 3.5 billion video views across more than 3,000 social video campaigns for approximately 400 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros, and Adidas, as well as client agencies. Read More
Solution	Unruly Media selected the Actian Analytics Platform and the Actian Vector Analytics Database to underpin its big data and interactive reporting services. This solution empowered their clients to take fast and decisive actions regarding the use of their video assets. Actian Vector extended Unruly Media’s proprietary platform with real-time queries and analytics power without the need for costly hardware upgrades. By adopting Actian Vector, Unruly Media was able to accelerate data collection and trend analysis so campaigns could be optimized against each client’s key performance indicators in real time. The Actian platform enabled real-time insights into consumer behavior such as the number of video views, comments, and shares. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Unruly Media, a leading global technology platform for social video distribution and analytics, was faced with the challenge of providing its clients with real-time visibility into the social footprint of their videos. This included factors such as reach, shareability, and other elements critical to gaining a competitive business advantage. The company needed a robust solution that could handle the delivery, tracking, and auditing of billions of video views across thousands of social video campaigns for hundreds of brands.

About Customer

Unruly Media is a global platform for social video marketing that collaborates with major brands to predict the emotional impact of their videos and promote viewership and sharing across paid, owned, and earned media. The company has delivered, tracked, and audited 3.5 billion video views across more than 3,000 social video campaigns for approximately 400 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros, and Adidas, as well as client agencies.

Solution

Unruly Media selected the Actian Analytics Platform and the Actian Vector Analytics Database to underpin its big data and interactive reporting services. This solution empowered their clients to take fast and decisive actions regarding the use of their video assets. Actian Vector extended Unruly Media’s proprietary platform with real-time queries and analytics power without the need for costly hardware upgrades. By adopting Actian Vector, Unruly Media was able to accelerate data collection and trend analysis so campaigns could be optimized against each client’s key performance indicators in real time. The Actian platform enabled real-time insights into consumer behavior such as the number of video views, comments, and shares.

Impact #1	Unruly Media can now provide its clients with a complete solution for on-demand competitive benchmarks across 2.7 million customizable data points.
Impact #2	The Actian Analytics Platform is central to Unruly Media’s cloud-based offering, and is integrated with a growing variety of the company’s custom apps.
Impact #3	Unruly Media is on an aggressive growth path, and company leaders know that in working with Actian they have a robust analytics platform that scales easily and cost-efficiently to support requirements for social video advertising from its global business partners.

Impact #1

Unruly Media can now provide its clients with a complete solution for on-demand competitive benchmarks across 2.7 million customizable data points.

Impact #2

The Actian Analytics Platform is central to Unruly Media’s cloud-based offering, and is integrated with a growing variety of the company’s custom apps.

Impact #3

Unruly Media is on an aggressive growth path, and company leaders know that in working with Actian they have a robust analytics platform that scales easily and cost-efficiently to support requirements for social video advertising from its global business partners.

Benefit #1	Unruly Media has delivered, tracked, and audited 3.5 billion video views across more than 3,000 social video campaigns for roughly 400 brands.
Benefit #2	Before deploying Actian Vector, report generation was an all-night process. Today, campaign managers can run ad hoc queries on demand and pull reports in a fraction of a second without the need to schedule requests with IT staff.

Benefit #1

Unruly Media has delivered, tracked, and audited 3.5 billion video views across more than 3,000 social video campaigns for roughly 400 brands.

Benefit #2

Before deploying Actian Vector, report generation was an all-night process. Today, campaign managers can run ad hoc queries on demand and pull reports in a fraction of a second without the need to schedule requests with IT staff.

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Overview

Unruly Media Helps Big Brands Target Social Video Campaigns Using Analytics

Operational Impact

Quantitative Benefit