IBM
Case Studies
Unlocking millions of dollars of untapped lottery revenue by better understanding the consumer
Overview
Unlocking millions of dollars of untapped lottery revenue by better understanding the consumerIBM |
Analytics & Modeling - Big Data Analytics | |
Retail | |
Sales & Marketing | |
Data Science Services | |
Operational Impact
Transforms the lottery industry by identifying opportunities for growth and optimization | |
Revolutionizes IGT’s ability to serve its customers, enabling rapid, precise analysis | |
The company can now deliver faster, more accurate analytics services based on the most current retail market data. | |
Quantitative Benefit
$300m/week estimated incremental lottery sales made possible | |