CARTO
Case Studies
Unlocking Location Intelligence for Retail Marketing: A Case Study on Posterscope
Overview
Unlocking Location Intelligence for Retail Marketing: A Case Study on PosterscopeCARTO |
Networks & Connectivity - 5G Sensors - GPS | |
Consumer Goods Retail | |
Procurement Sales & Marketing | |
Retail Store Automation Theft Detection | |
System Integration Testing & Certification | |
Operational Impact
The implementation of the Geoxymity platform has allowed Posterscope to redefine the way they work in retail and proximity marketing. The platform has enabled the agency to move from traditional media planning to planning based on audience and real-time data. It has also allowed the activation of dynamic content triggered by audiences or context in real-time, and the transition from traditional reporting measurement to a dynamic dashboard and optimization based on business results. The platform has also enabled the creation of brand data ecosystems, not only in digital but also in physical retail, which is still relevant in the global retail industry. This has resulted in more personalized and relevant interactions along the consumer journey, driving relevant connections which are a key element in marketing today. | |
Quantitative Benefit
Achieved a 230% increase of visitors for an automotive client by using the XY technology to analyze the audience for specific areas and launch a digital and OOH campaign. | |
Over ten different data streams connected, some of them in real time, providing a high granularity of information. | |
Geoxymity platform allows real-time management and planning of all campaigns, enabling efficient use of resources and immediate response to market changes. | |