IBM Case Studies Unlocking eye-opening insights into consumer opinions with cutting-edge analytics

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	Unlocking eye-opening insights into consumer opinions with cutting-edge analytics IBM

Unlocking eye-opening insights into consumer opinions with cutting-edge analytics

IBM

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Predictive Analytics
Applicable Industries	Automotive
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics
Services	Data Science Services
Challenge	Car manufacturers and auto insurers are keen to understand how they are perceived in the market, so they can build on their strengths and address their weaknesses to sell products and services more effectively. However, gaining unbiased insight into customers’ opinions can be difficult and expensive. MOTOR-TALK, Europe’s largest online community for motoring enthusiasts, has a wealth of unbiased opinions from a wide range of automotive customers. However, the challenge was to transform the large volumes of unstructured data generated by the online community into valuable knowledge. Read More
About Customer	MOTOR-TALK is Europe’s largest online community for motoring enthusiasts. The platform has more than 2.6 million registered users and 45 million posts on its forums. It is visited by 4.9 million people each month, who write about 10,000 new posts every day. The online discussion forums are a gold mine of unbiased opinions from the full range of automotive customers— including casual users, motoring enthusiasts, people seeking help with technical problems, and those who are looking to purchase a vehicle. Read More
Solution	MOTOR-TALK deployed IBM SPSS Modeler Premium and IBM SPSS Statistics analytics software. Using these solutions, MOTOR-TALK’s analysts can easily apply sophisticated analysis techniques to transform the large volumes of unstructured data generated by the online community into valuable knowledge. The software takes into account complex linguistic concepts and can understand double meanings, irony and even emojis to reveal community members’ true feelings. The software can also identify relationships between different topics, and over time MOTOR-TALK has adapted it to recognize more and more terms and acronyms specific to the automotive industry. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Predictive Analytics

Applicable Industries

Automotive

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Services

Data Science Services

Challenge

Car manufacturers and auto insurers are keen to understand how they are perceived in the market, so they can build on their strengths and address their weaknesses to sell products and services more effectively. However, gaining unbiased insight into customers’ opinions can be difficult and expensive. MOTOR-TALK, Europe’s largest online community for motoring enthusiasts, has a wealth of unbiased opinions from a wide range of automotive customers. However, the challenge was to transform the large volumes of unstructured data generated by the online community into valuable knowledge.

About Customer

MOTOR-TALK is Europe’s largest online community for motoring enthusiasts. The platform has more than 2.6 million registered users and 45 million posts on its forums. It is visited by 4.9 million people each month, who write about 10,000 new posts every day. The online discussion forums are a gold mine of unbiased opinions from the full range of automotive customers— including casual users, motoring enthusiasts, people seeking help with technical problems, and those who are looking to purchase a vehicle.

Solution

MOTOR-TALK deployed IBM SPSS Modeler Premium and IBM SPSS Statistics analytics software. Using these solutions, MOTOR-TALK’s analysts can easily apply sophisticated analysis techniques to transform the large volumes of unstructured data generated by the online community into valuable knowledge. The software takes into account complex linguistic concepts and can understand double meanings, irony and even emojis to reveal community members’ true feelings. The software can also identify relationships between different topics, and over time MOTOR-TALK has adapted it to recognize more and more terms and acronyms specific to the automotive industry.

Impact #1	MOTOR-TALK has uncovered a huge array of valuable consumer views.
Impact #2	The company has discovered how customers feel about the service they receive from major automotive companies.
Impact #3	MOTOR-TALK can see which factors influence the decision to purchase a new vehicle.

Impact #1

MOTOR-TALK has uncovered a huge array of valuable consumer views.

Impact #2

The company has discovered how customers feel about the service they receive from major automotive companies.

Impact #3

MOTOR-TALK can see which factors influence the decision to purchase a new vehicle.

Benefit #1	Full ROI on the solution achieved within a year
Benefit #2	90% faster analysis saves weeks of work for staff

Benefit #1

Full ROI on the solution achieved within a year

Benefit #2

90% faster analysis saves weeks of work for staff

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Overview

Unlocking eye-opening insights into consumer opinions with cutting-edge analytics

Operational Impact

Quantitative Benefit