CARTO Case Studies Unlocking Consumer Insights at Scale with Cloud Native Spatial Analytics

Edit This Case Study Record

	Unlocking Consumer Insights at Scale with Cloud Native Spatial Analytics CARTO

Unlocking Consumer Insights at Scale with Cloud Native Spatial Analytics

CARTO

Technology Category	Analytics & Modeling - Big Data Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Finance & Insurance Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Maintenance Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Faraday, a marketer's choice for consumer prediction infrastructure, faced several challenges in predicting the future of an ever-evolving industry. The task required a holistic approach to gathering, visualizing, and segmenting data from a variety of sources. The task became increasingly difficult if the objective was to make these predictions with minimum or no requirements for user technical expertise. Faraday needed a way to visualize vast amounts of data to bring customer personas, segments, and predictions to life and drive faster business decisions. Another challenge was ensuring that these large volumes of data or the level of sophistication of each analytical use case did not impact the speed of the end-user experience. Faraday ingests data from 200 integrations into BigQuery. Therefore, in order to take its predictive analysis solution to the next level, Faraday needed a BigQuery- native Location Intelligence platform capable of seamlessly analyzing and visualizing the vast amounts of consumer household data stored there. Read More
About Customer	Faraday is a leading provider of consumer prediction infrastructure that combines the right data with the right data science to deliver amazing digital experiences and highly effective 1-to-1 marketing experiences with responsible, no-code AI. Faraday enables innovative direct-to-consumer brands like Therabody, Burrow, Boll & Branch to identify predictive behaviors and strengthen consumer connections with every engagement. Faraday's solution is used by brands to respond to rapid consumer shifts happening in their target market, making it an extremely powerful asset in today’s retail, real estate, and financial industries for customers such as Burrow, Therabody, or Homie. Read More
Solution	Faraday partnered with CARTO to leverage its cloud-native approach to Location Intelligence. CARTO, as a cloud-native platform running directly on Google BigQuery, gives Faraday the security and scalability needed to take spatial data analytics to the next level. The solution developed in collaboration with Faraday speeds up how brands can respond to rapid consumer shifts happening in their target market. As a cloud-native solution, CARTO provides Faraday with the near-limitless scalability and performance required to process, analyze and visualize very large datasets hosted in Google BigQuery. As data is visualized natively in the cloud, the CARTO platform also removes the need for complex, time-consuming ETL processing. These features, together with the ability to integrate and provide rapid, ready-made insights, made CARTO the ideal platform for Faraday, so they can better serve their customers in an innovative and performant manner. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Finance & Insurance

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Maintenance

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Faraday, a marketer's choice for consumer prediction infrastructure, faced several challenges in predicting the future of an ever-evolving industry. The task required a holistic approach to gathering, visualizing, and segmenting data from a variety of sources. The task became increasingly difficult if the objective was to make these predictions with minimum or no requirements for user technical expertise. Faraday needed a way to visualize vast amounts of data to bring customer personas, segments, and predictions to life and drive faster business decisions. Another challenge was ensuring that these large volumes of data or the level of sophistication of each analytical use case did not impact the speed of the end-user experience. Faraday ingests data from 200 integrations into BigQuery. Therefore, in order to take its predictive analysis solution to the next level, Faraday needed a BigQuery- native Location Intelligence platform capable of seamlessly analyzing and visualizing the vast amounts of consumer household data stored there.

About Customer

Faraday is a leading provider of consumer prediction infrastructure that combines the right data with the right data science to deliver amazing digital experiences and highly effective 1-to-1 marketing experiences with responsible, no-code AI. Faraday enables innovative direct-to-consumer brands like Therabody, Burrow, Boll & Branch to identify predictive behaviors and strengthen consumer connections with every engagement. Faraday's solution is used by brands to respond to rapid consumer shifts happening in their target market, making it an extremely powerful asset in today’s retail, real estate, and financial industries for customers such as Burrow, Therabody, or Homie.

Solution

Faraday partnered with CARTO to leverage its cloud-native approach to Location Intelligence. CARTO, as a cloud-native platform running directly on Google BigQuery, gives Faraday the security and scalability needed to take spatial data analytics to the next level. The solution developed in collaboration with Faraday speeds up how brands can respond to rapid consumer shifts happening in their target market. As a cloud-native solution, CARTO provides Faraday with the near-limitless scalability and performance required to process, analyze and visualize very large datasets hosted in Google BigQuery. As data is visualized natively in the cloud, the CARTO platform also removes the need for complex, time-consuming ETL processing. These features, together with the ability to integrate and provide rapid, ready-made insights, made CARTO the ideal platform for Faraday, so they can better serve their customers in an innovative and performant manner.

Impact #1	Data availability, scalability, and UI speed of Faraday’s Explore map were guaranteed.
Impact #2	The options for analyzing Big Data are almost limitless, and Faraday’s customers can now visualize and analyze data related to several million consumers, at a glance.
Impact #3	Faraday’s solution enables customers to segment clients and prospects into appropriate audiences based on detailed demographic or behavioral characteristics.

Impact #1

Data availability, scalability, and UI speed of Faraday’s Explore map were guaranteed.

Impact #2

The options for analyzing Big Data are almost limitless, and Faraday’s customers can now visualize and analyze data related to several million consumers, at a glance.

Impact #3

Faraday’s solution enables customers to segment clients and prospects into appropriate audiences based on detailed demographic or behavioral characteristics.

Download PDF Version

Overview

Unlocking Consumer Insights at Scale with Cloud Native Spatial Analytics

Operational Impact