CARTO
Case Studies
Unleashing The Power of Location for Increased Sales Territory Performance
Overview
Unleashing The Power of Location for Increased Sales Territory PerformanceCARTO |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration | |
Security & Public Safety | |
Sales & Marketing | |
Data Science Services System Integration | |
Operational Impact
Securitas Direct have been able to scale up their sales force from 1,000 employees to just over 2,000 employees in 18 months. | |
By leveraging the power of location, sales reps have been able to increase the number of customer visits they make. | |
By integrating new data in the “Compass” application over time, Securitas Direct have been able to grow their market share in areas where they traditionally had lower market share by defining a more targeted cold-calling strategy for their reps to implement. | |
Quantitative Benefit
Sales reps have been able to increase the number of customer visits they make by 8%. | |
Boosted conversion by 11%. | |