Domo Case Studies Univision's Transformation with Domo

Edit This Case Study Record

	Univision's Transformation with Domo Domo

Univision's Transformation with Domo

Domo

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Univision, the largest Spanish language broadcast television network in America, was facing a significant challenge in gaining real-time revenue insights to make informed business decisions and optimize revenue yield. The company needed granular insights into revenue, impressions, and cost per impression. However, they had no visibility into data by device, by platform, or by partner. This lack of data visibility was hindering their ability to make strategic decisions and optimize their programmatic advertising efforts. Read More
About Customer	Univision is the largest Spanish language broadcast television network in America. The company's portfolio includes Television, Radio, and Interactive media, informing more Hispanics every day than any other media company in the country. Univision is based in New York and operates across various platforms, reaching a wide audience. The company needed a data solution that could provide real-time revenue insights to make business decisions and optimize revenue yield. Read More
Solution	Univision turned to Domo for a solution to their data visibility problem. Domo, a platform that specializes in business intelligence tools and data visualization, was able to provide Univision with the granular data they needed in a short time frame. Within a month and a half, Univision was up and running with Domo. The platform transformed the way Univision approached programmatic advertising, allowing them to focus more on analysis rather than engineering. Domo also helped Univision uncover insights they were previously unaware of, such as the larger than expected inventory of their mobile app. This allowed Univision to pivot and focus efforts on getting vendors specific to that inventory. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Univision, the largest Spanish language broadcast television network in America, was facing a significant challenge in gaining real-time revenue insights to make informed business decisions and optimize revenue yield. The company needed granular insights into revenue, impressions, and cost per impression. However, they had no visibility into data by device, by platform, or by partner. This lack of data visibility was hindering their ability to make strategic decisions and optimize their programmatic advertising efforts.

About Customer

Univision is the largest Spanish language broadcast television network in America. The company's portfolio includes Television, Radio, and Interactive media, informing more Hispanics every day than any other media company in the country. Univision is based in New York and operates across various platforms, reaching a wide audience. The company needed a data solution that could provide real-time revenue insights to make business decisions and optimize revenue yield.

Solution

Univision turned to Domo for a solution to their data visibility problem. Domo, a platform that specializes in business intelligence tools and data visualization, was able to provide Univision with the granular data they needed in a short time frame. Within a month and a half, Univision was up and running with Domo. The platform transformed the way Univision approached programmatic advertising, allowing them to focus more on analysis rather than engineering. Domo also helped Univision uncover insights they were previously unaware of, such as the larger than expected inventory of their mobile app. This allowed Univision to pivot and focus efforts on getting vendors specific to that inventory.

Impact #1	Quick Time to Value: Univision was able to get up and launched with Domo within a month and a half.
Impact #2	Optimized Programmatic Advertising: Domo has completely transformed the way that Univision goes after programmatic advertising.
Impact #3	Reallocated Time: Instead of being 80% focused on the engineering and 20% focused on the analysis, Univision is now able to spend all of their time on analysis.

Impact #1

Quick Time to Value: Univision was able to get up and launched with Domo within a month and a half.

Impact #2

Optimized Programmatic Advertising: Domo has completely transformed the way that Univision goes after programmatic advertising.

Impact #3

Reallocated Time: Instead of being 80% focused on the engineering and 20% focused on the analysis, Univision is now able to spend all of their time on analysis.

Download PDF Version

Overview

Univision's Transformation with Domo

Operational Impact