Brightpearl Case Studies Unimart.com's Operational Efficiency Boost with Brightpearl Automation

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	Unimart.com's Operational Efficiency Boost with Brightpearl Automation Brightpearl

Unimart.com's Operational Efficiency Boost with Brightpearl Automation

Brightpearl

Technology Category	Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries	Electronics Retail
Applicable Functions	Procurement Sales & Marketing
Use Cases	Leasing Finance Automation Retail Store Automation
Services	System Integration
Challenge	Unimart.com, a multimillion-dollar retail outfit based in Costa Rica, experienced a 350% growth since the pandemic. The company, which started in electronics sales, quickly expanded to cover a full roster of categories. Their business model is complex, consisting of Shopify Plus-powered direct-to-consumer sales, a B2B arm for corporate customers, and a separate API stream supplying brand loyalty programs. Initially, Unimart.com used a traditional legacy ERP provider to consolidate its multichannel processes. However, the company soon faced issues with disjointed data transfers and found the system ill-suited to their business model. Alternative legacy ERPs were considered but were deemed financially unviable due to their all-in-one nature and clunky connectivity. The decision to switch to Brightpearl came at the start of 2020, just before the pandemic-induced sales surge, which further strained Unimart.com’s existing systems. Read More
About Customer	Unimart.com is a multimillion-dollar retail outfit based in Costa Rica, founded by Roberto Jiménez and his wife, Adriana. The company was born out of the couple's desire to fill the gap in the online shopping infrastructure in Costa Rica. Unimart.com started with electronics sales and quickly expanded to cover a full range of categories. The business operates on a complex, multichannel model, including direct-to-consumer sales powered by Shopify Plus, a B2B arm for corporate customers, and a separate API stream for brand loyalty programs. The company has experienced a 350% growth since the pandemic and has ambitious plans to expand across Central America and beyond. Read More
Solution	Unimart.com adopted the Brightpearl retail operating system following a recommendation from Shopify. After a successful implementation with a Brightpearl consultant, Unimart.com’s systems were fully connected into a real-time, central source of truth. Brightpearl’s library of Plug & Play integrations and deep API access allowed it to connect to Shopify Plus, Peoplevox, and Unimart.com’s other apps and channels swiftly and easily. This gave Unimart.com the means to curate a custom tech stack as it continued to scale. Brightpearl’s Automation Engine transformed Unimart.com’s manual systems by streamlining and automating tasks in inventory, warehouse, orders, shipping, and fulfillment. This freed up key staff to focus on growth and innovation. With Brightpearl, Unimart.com was able to bring all its complex sales streams into a central source of truth, offering 360-degree insights across the entire business. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

Electronics

Retail

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Leasing Finance Automation

Retail Store Automation

Services

System Integration

Challenge

Unimart.com, a multimillion-dollar retail outfit based in Costa Rica, experienced a 350% growth since the pandemic. The company, which started in electronics sales, quickly expanded to cover a full roster of categories. Their business model is complex, consisting of Shopify Plus-powered direct-to-consumer sales, a B2B arm for corporate customers, and a separate API stream supplying brand loyalty programs. Initially, Unimart.com used a traditional legacy ERP provider to consolidate its multichannel processes. However, the company soon faced issues with disjointed data transfers and found the system ill-suited to their business model. Alternative legacy ERPs were considered but were deemed financially unviable due to their all-in-one nature and clunky connectivity. The decision to switch to Brightpearl came at the start of 2020, just before the pandemic-induced sales surge, which further strained Unimart.com’s existing systems.

About Customer

Unimart.com is a multimillion-dollar retail outfit based in Costa Rica, founded by Roberto Jiménez and his wife, Adriana. The company was born out of the couple's desire to fill the gap in the online shopping infrastructure in Costa Rica. Unimart.com started with electronics sales and quickly expanded to cover a full range of categories. The business operates on a complex, multichannel model, including direct-to-consumer sales powered by Shopify Plus, a B2B arm for corporate customers, and a separate API stream for brand loyalty programs. The company has experienced a 350% growth since the pandemic and has ambitious plans to expand across Central America and beyond.

Solution

Unimart.com adopted the Brightpearl retail operating system following a recommendation from Shopify. After a successful implementation with a Brightpearl consultant, Unimart.com’s systems were fully connected into a real-time, central source of truth. Brightpearl’s library of Plug & Play integrations and deep API access allowed it to connect to Shopify Plus, Peoplevox, and Unimart.com’s other apps and channels swiftly and easily. This gave Unimart.com the means to curate a custom tech stack as it continued to scale. Brightpearl’s Automation Engine transformed Unimart.com’s manual systems by streamlining and automating tasks in inventory, warehouse, orders, shipping, and fulfillment. This freed up key staff to focus on growth and innovation. With Brightpearl, Unimart.com was able to bring all its complex sales streams into a central source of truth, offering 360-degree insights across the entire business.

Impact #1	The implementation of Brightpearl's retail operating system has significantly improved Unimart.com's operational efficiency. The system's ability to connect to various apps and channels swiftly and easily has allowed Unimart.com to curate a custom tech stack that supports its scaling efforts. The automation of manual tasks has freed up key staff to focus on growth and innovation, saving the company an estimated 70 hours a month on manual purchase orders. With all sales streams consolidated into a central source of truth, Unimart.com now has 360-degree insights across the entire business, removing previous blockers to growth. The company now sees a clear route to scaling, with Costa Rica being just the beginning of their expansion plans.

Impact #1

The implementation of Brightpearl's retail operating system has significantly improved Unimart.com's operational efficiency. The system's ability to connect to various apps and channels swiftly and easily has allowed Unimart.com to curate a custom tech stack that supports its scaling efforts. The automation of manual tasks has freed up key staff to focus on growth and innovation, saving the company an estimated 70 hours a month on manual purchase orders. With all sales streams consolidated into a central source of truth, Unimart.com now has 360-degree insights across the entire business, removing previous blockers to growth. The company now sees a clear route to scaling, with Costa Rica being just the beginning of their expansion plans.

Benefit #1	350% growth since the pandemic
Benefit #2	Cleared a 4-month backlog in just 1 week
Benefit #3	Saved 70 hours every month in manual purchase ordering

Benefit #1

350% growth since the pandemic

Benefit #2

Cleared a 4-month backlog in just 1 week

Benefit #3

Saved 70 hours every month in manual purchase ordering

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Overview

Unimart.com's Operational Efficiency Boost with Brightpearl Automation

Operational Impact

Quantitative Benefit