6sense Case Studies Unifying Revenue Teams with IoT: BluJay's Comprehensive ABM Strategy with 6sense

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	Unifying Revenue Teams with IoT: BluJay's Comprehensive ABM Strategy with 6sense 6sense

Unifying Revenue Teams with IoT: BluJay's Comprehensive ABM Strategy with 6sense

6sense

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Cement
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Supply Chain Visibility
Challenge	BluJay Solutions, an international supply chain solutions provider, was grappling with the challenge of aligning revenue team priorities and efforts across sales and marketing. Their marketing strategy was primarily batch-and-blast, which often proved to be frustrating, inefficient, and expensive, delivering less than stellar results. The company was ready for a new approach. However, BluJay's global presence added a layer of complexity to marketing and sales alignment. The company had revenue teams based throughout the world, often working out of sync in different time zones. This necessitated a solution that could cater to the specific needs of each region while ensuring transparency and consistency across all teams. Read More
About Customer	BluJay Solutions is an international supply chain software provider. The company offers a connected network and SaaS platform designed to help businesses seize opportunities, predict disruptions, and drive efficiency and sustainability. BluJay has a global presence, with revenue teams based throughout the world, often working out of sync in different time zones. The company was facing challenges in aligning revenue team priorities and efforts across sales and marketing, and was in need of a new, more efficient marketing strategy. Read More
Solution	BluJay Solutions turned to 6sense for a solution. 6sense provided an intuitive ABM orchestration platform that quickly became core to BluJay's go-to-market strategy. With segmentation analytics and campaign modules, BluJay was able to segment its target markets with far more accuracy than before. This platform also provided insights into what was resonating with those audiences. BluJay's champion of ABM, Andrea Feldman, worked to unite the disparate players across the revenue team, using data and metrics to prove why BluJay needed to implement a strong ABM strategy. The focus was on building a comprehensive ABM strategy across the revenue team, transitioning to a metrics-based marketing strategy, and growing the number of accounts. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Supply Chain Visibility

Challenge

BluJay Solutions, an international supply chain solutions provider, was grappling with the challenge of aligning revenue team priorities and efforts across sales and marketing. Their marketing strategy was primarily batch-and-blast, which often proved to be frustrating, inefficient, and expensive, delivering less than stellar results. The company was ready for a new approach. However, BluJay's global presence added a layer of complexity to marketing and sales alignment. The company had revenue teams based throughout the world, often working out of sync in different time zones. This necessitated a solution that could cater to the specific needs of each region while ensuring transparency and consistency across all teams.

About Customer

BluJay Solutions is an international supply chain software provider. The company offers a connected network and SaaS platform designed to help businesses seize opportunities, predict disruptions, and drive efficiency and sustainability. BluJay has a global presence, with revenue teams based throughout the world, often working out of sync in different time zones. The company was facing challenges in aligning revenue team priorities and efforts across sales and marketing, and was in need of a new, more efficient marketing strategy.

Solution

BluJay Solutions turned to 6sense for a solution. 6sense provided an intuitive ABM orchestration platform that quickly became core to BluJay's go-to-market strategy. With segmentation analytics and campaign modules, BluJay was able to segment its target markets with far more accuracy than before. This platform also provided insights into what was resonating with those audiences. BluJay's champion of ABM, Andrea Feldman, worked to unite the disparate players across the revenue team, using data and metrics to prove why BluJay needed to implement a strong ABM strategy. The focus was on building a comprehensive ABM strategy across the revenue team, transitioning to a metrics-based marketing strategy, and growing the number of accounts.

Impact #1	The implementation of 6sense's ABM orchestration platform led to significant operational improvements for BluJay Solutions. The platform allowed for more accurate segmentation of target markets and provided valuable insights into what was resonating with those audiences. This led to a more efficient and effective marketing strategy, replacing the previous batch-and-blast approach. Furthermore, the platform facilitated better alignment between the sales and marketing teams, bringing together previously siloed functional areas. This not only improved internal operations but also contributed to the company's success in the market.

Impact #1

The implementation of 6sense's ABM orchestration platform led to significant operational improvements for BluJay Solutions. The platform allowed for more accurate segmentation of target markets and provided valuable insights into what was resonating with those audiences. This led to a more efficient and effective marketing strategy, replacing the previous batch-and-blast approach. Furthermore, the platform facilitated better alignment between the sales and marketing teams, bringing together previously siloed functional areas. This not only improved internal operations but also contributed to the company's success in the market.

Benefit #1	Built a comprehensive ABM strategy across the revenue team
Benefit #2	Grew to over 6,300 accounts in under six months, a dramatic increase
Benefit #3	Transitioned to a metrics-based marketing strategy

Benefit #1

Built a comprehensive ABM strategy across the revenue team

Benefit #2

Grew to over 6,300 accounts in under six months, a dramatic increase

Benefit #3

Transitioned to a metrics-based marketing strategy

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Overview

Unifying Revenue Teams with IoT: BluJay's Comprehensive ABM Strategy with 6sense

Operational Impact

Quantitative Benefit