Infobip
Case Studies
Unified Communications Boost Donor Retention for UNICEF
Overview
Unified Communications Boost Donor Retention for UNICEFInfobip |
Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms | |
Cement Telecommunications | |
Quality Assurance Sales & Marketing | |
Behavior & Emotion Tracking Livestock Monitoring | |
System Integration | |
Operational Impact
The implementation of Infobip's unified omnichannel solution transformed UNICEF's donor communication strategy. The organization was able to manage multiple communication channels over the same interface, improving the consistency of the donor experience. The use of data and insights to segment and personalize campaigns for each donor profile enhanced the effectiveness of their communication efforts. The solution also improved customer experience and lead generation. The addition of automation to the omnichannel communication strategy further boosted UNICEF's engagement with donors. The integrated solutions also helped UNICEF cut the cost of sending the same message over different channels, making their communication efforts more cost-effective. | |
Quantitative Benefit
7.8% increase in donor retention rate | |
33.3% decrease in churn rate | |
4% conversion rate on cart abandonment flow | |