Infobip
Case Studies
Ubongo: Enhancing Education with Whatsapp Business API and Answers
Overview
Ubongo: Enhancing Education with Whatsapp Business API and AnswersInfobip |
Networks & Connectivity - RFID Platform as a Service (PaaS) - Application Development Platforms | |
Education Telecommunications | |
Sales & Marketing | |
Chatbots | |
System Integration | |
Operational Impact
The implementation of Infobip’s Answers solution enabled Ubongo to stay true to its commitment to support kids on their educational journey. Their efforts to maintain their reach and serve their market during the pandemic were recognized by the New York Times, Al Jazeera, and Reuters. The solution also allowed Ubongo to push content for free downloads directly to their end-users. For those who still preferred to access Ubongo’s content on conventional platforms like television, users could access a digital TV guide to ensure they didn’t miss it. The feedback functionality of the chatbot also allowed Ubongo to measure the success of this new strategy. | |
Quantitative Benefit
Ubongo was able to provide on-demand educational content to millions of users during the Covid-19 pandemic. | |
Within two months of implementing the solution, Ubongo saw positive results, with end-users from different channels being able to seamlessly and consistently connect into a single digital channel. | |
Users could access content on-demand and download it for offline use. | |