IBM Case Studies UBM plc: Taking the pulse of the business and engaging employees with a far-reaching strategic transformation

Edit This Case Study Record

	UBM plc: Taking the pulse of the business and engaging employees with a far-reaching strategic transformation IBM

UBM plc: Taking the pulse of the business and engaging employees with a far-reaching strategic transformation

IBM

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Professional Service
Applicable Functions	Human Resources
Services	Data Science Services
Challenge	UBM, a leading global events business, was undergoing a significant strategic transformation named 'Events First'. As part of this transformation, the company was preparing to complete the largest acquisition in its history - Advanstar, a US-based events and marketing services business valued at more than USD970m. The company faced the risk of human capital flight if it was unable to effectively engage top talent with the new strategic direction. UBM needed to make significant structural, process and systems changes, uniting its previously autonomous regional businesses. The challenge was to ensure all of its employees were engaged and aligned with the new future vision. Read More
About Customer	UBM plc, headquartered in London, England, is one of the world’s leading B2B events organizers. The company employs more than 5,000 people and operates in more than 20 countries around the world. UBM helps professionals succeed by enabling them to connect with each other and with the markets they serve. The company was undergoing a long-term strategic transformation named 'Events First', which included the acquisition of Advanstar, a US-based events and marketing services business valued at more than USD970m. Read More
Solution	UBM used IBM Kenexa Survey Enterprise to measure engagement and gain insights into employees’ views on its new strategy and the way the company is currently operating. The company designed a comprehensive communications plan to help its people understand the importance of the survey, and how to complete it. Working closely with IBM, UBM successfully completed its largest ever engagement survey across its global business. This enabled the company to gain deep insights into employee perceptions as it moved forward with its strategic transformation. Using the results of the survey, UBM’s executive committee decided that its two key priorities for the year ahead should be customer focus and systems, tools, processes. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Professional Service

Applicable Functions

Human Resources

Services

Data Science Services

Challenge

UBM, a leading global events business, was undergoing a significant strategic transformation named 'Events First'. As part of this transformation, the company was preparing to complete the largest acquisition in its history - Advanstar, a US-based events and marketing services business valued at more than USD970m. The company faced the risk of human capital flight if it was unable to effectively engage top talent with the new strategic direction. UBM needed to make significant structural, process and systems changes, uniting its previously autonomous regional businesses. The challenge was to ensure all of its employees were engaged and aligned with the new future vision.

About Customer

UBM plc, headquartered in London, England, is one of the world’s leading B2B events organizers. The company employs more than 5,000 people and operates in more than 20 countries around the world. UBM helps professionals succeed by enabling them to connect with each other and with the markets they serve. The company was undergoing a long-term strategic transformation named 'Events First', which included the acquisition of Advanstar, a US-based events and marketing services business valued at more than USD970m.

Solution

UBM used IBM Kenexa Survey Enterprise to measure engagement and gain insights into employees’ views on its new strategy and the way the company is currently operating. The company designed a comprehensive communications plan to help its people understand the importance of the survey, and how to complete it. Working closely with IBM, UBM successfully completed its largest ever engagement survey across its global business. This enabled the company to gain deep insights into employee perceptions as it moved forward with its strategic transformation. Using the results of the survey, UBM’s executive committee decided that its two key priorities for the year ahead should be customer focus and systems, tools, processes.

Impact #1	84% survey participation helps identify employee engagement globally
Impact #2	Improves communications strategies and drives engagement
Impact #3	Aligns the global business to the new long-term strategy

Impact #1

84% survey participation helps identify employee engagement globally

Impact #2

Improves communications strategies and drives engagement

Impact #3

Aligns the global business to the new long-term strategy

Download PDF Version

Overview

UBM plc: Taking the pulse of the business and engaging employees with a far-reaching strategic transformation

Operational Impact