Sweep Case Studies Ubisoft's Strategic Approach to Climate Contributions
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Ubisoft's Strategic Approach to Climate Contributions

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Ubisoft, a leading video game publisher, was faced with the challenge of supporting climate projects in a meaningful and impactful way. The complexity of the carbon market, with its increasing size and variety of projects, traders, and emerging certification standards, posed significant hurdles. The company found it difficult to build a contribution portfolio that was consistent with its climate program. Additionally, there was confusion about how to incorporate these contributions into the company's climate program and align them with corporate values. This confusion could potentially deter the development of a coherent strategy and support for projects that could make a real difference in combating the climate crisis.
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Ubisoft is a globally recognized video game publisher, with over 21,000 employees spread across 30 countries. The company, headquartered in Saint-Mandé, France, is known for popular franchises like Assassin’s Creed and Just Dance. As a founding member of Playing for the Planet, an alliance of gaming companies committed to taking action on the climate crisis, Ubisoft is dedicated to reducing its own emissions in line with a 1.5°C SBTi pathway. In addition to its reduction efforts, Ubisoft also makes voluntary contributions to climate projects worldwide.
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Ubisoft identified that contributions, when combined with reduction efforts, are crucial to supporting global efforts to achieve planetary net zero. To address the challenges, the company outlined a strategy that included curating a diverse portfolio of climate projects that align with the company's reduction strategy and identity. This would involve connecting with project developers to gain insights, stay informed, and understand the impact of their contributions. Additionally, Ubisoft recognized the importance of educating its employees on the role of contributions in their decarbonization efforts. This would also involve teaching them how to communicate accurately about these efforts to avoid greenwashing, thereby ensuring that their contributions are not only impactful but also transparent and credible.
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