Tripling Conversions with IoT: A Case Study on NerdCow's Web Development Strategy

NerdCow, a premium web design agency, was faced with the challenge of improving conversions on a client's ecommerce site, The Transport Library. The Transport Library, a large online shop selling images of rail and bus photos, was struggling with low sales despite its extensive product database of over 140,000 items. The main issues identified were a complicated search bar, difficulty in finding new products, and users not completing their purchases. The search bar was particularly challenging for the site's user base, primarily aged 55 to 65+ and not tech-savvy, due to its multiple fields with filters and joining statements. Users were also spending hours scrolling through the site's product database without clicking into any actual products, indicating a struggle to find new items. Lastly, despite adding products to their carts, users were not finalizing their purchases.

The client in this case study is The Transport Library, a large ecommerce shop that sells images of rail and bus photos from the past. They have an extensive product database, stocking over 140,000 items in their shop. The Transport Library's user base primarily consists of individuals aged 55 to 65+ who are not particularly tech-savvy. They approached NerdCow with the hope of increasing their sales through a website redesign. The users were facing difficulties in using the search bar, finding new products, and completing their purchases, leading to low sales despite the extensive range of products.