MoEngage Case Studies Treebo's Success in Higher Conversions and Improved Delivery Rates with MoEngage

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	Treebo's Success in Higher Conversions and Improved Delivery Rates with MoEngage MoEngage

Treebo's Success in Higher Conversions and Improved Delivery Rates with MoEngage

MoEngage

Technology Category	Platform as a Service (PaaS) - Application Development Platforms Robots - Wheeled Robots
Applicable Industries	Cities & Municipalities Telecommunications
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Leasing Finance Automation Material Handling Automation
Challenge	Treebo, one of India’s top-rated tech-enabled hotel chains, was facing a significant challenge in the crowded budget hotel industry in India. The company was striving to establish their brand and recall while differentiating themselves based on a superior customer experience across various touch points. The primary goal was to convert new users by personalizing their onboarding journey, position the Treebo brand using personalized messaging platforms, and improve conversions by optimizing mobile and web experiences. However, despite having the marketing messages that drove conversions, they lacked a tech stack that would help them execute at-scale and improve the customer’s web and app experience. Read More
About Customer	Treebo is one of India’s leading tech-enabled budget hotel chains, offering quality accommodation at affordable prices. The company, which gets its name from the vast reach of the banyan tree, is currently active across 430 hotels in 83 cities. Treebo was striving to establish their brand and recall in the crowded budget hotel industry in India, differentiating themselves based on a superior customer experience across various touch points. Their primary goal was to convert new users by personalizing their onboarding journey, position the Treebo brand using personalized messaging platforms, and improve conversions by optimizing mobile and web experiences. Read More
Solution	Treebo turned to MoEngage, implementing their marketing automation practices to drive conversion rates and a tech-stack to optimize the mobile and web experience. MoEngage’s on-site messaging gave Treebo the freedom to use a series of messages that provided the user with ample information about the Treebo brand and its offerings. MoEngage’s marketing automation helped personify the marketing messages created by Treebo, enabling Treebo to use its personalized messages at every stage of onboarding, from app installation to acquisition. This level of personalization helped Treebo reach out to its app and web users. Additionally, Treebo used MoEngage’s platform to trigger real-time messages that reached users even after they left the website, increasing their conversion rates and improving the overall website engagement. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Robots - Wheeled Robots

Applicable Industries

Cities & Municipalities

Telecommunications

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Leasing Finance Automation

Material Handling Automation

Challenge

Treebo, one of India’s top-rated tech-enabled hotel chains, was facing a significant challenge in the crowded budget hotel industry in India. The company was striving to establish their brand and recall while differentiating themselves based on a superior customer experience across various touch points. The primary goal was to convert new users by personalizing their onboarding journey, position the Treebo brand using personalized messaging platforms, and improve conversions by optimizing mobile and web experiences. However, despite having the marketing messages that drove conversions, they lacked a tech stack that would help them execute at-scale and improve the customer’s web and app experience.

About Customer

Treebo is one of India’s leading tech-enabled budget hotel chains, offering quality accommodation at affordable prices. The company, which gets its name from the vast reach of the banyan tree, is currently active across 430 hotels in 83 cities. Treebo was striving to establish their brand and recall in the crowded budget hotel industry in India, differentiating themselves based on a superior customer experience across various touch points. Their primary goal was to convert new users by personalizing their onboarding journey, position the Treebo brand using personalized messaging platforms, and improve conversions by optimizing mobile and web experiences.

Solution

Treebo turned to MoEngage, implementing their marketing automation practices to drive conversion rates and a tech-stack to optimize the mobile and web experience. MoEngage’s on-site messaging gave Treebo the freedom to use a series of messages that provided the user with ample information about the Treebo brand and its offerings. MoEngage’s marketing automation helped personify the marketing messages created by Treebo, enabling Treebo to use its personalized messages at every stage of onboarding, from app installation to acquisition. This level of personalization helped Treebo reach out to its app and web users. Additionally, Treebo used MoEngage’s platform to trigger real-time messages that reached users even after they left the website, increasing their conversion rates and improving the overall website engagement.

Impact #1	The implementation of MoEngage’s marketing automation practices and tech-stack led to a significant improvement in Treebo's operational results. The company was able to achieve unique brand positioning in a crowded market, standing out as a unique, stand-alone budget hotel chain different from online travel agencies. The use of personalized messages at every stage of onboarding helped Treebo reach out to its app and web users, significantly boosting their conversion rates. Additionally, the use of MoEngage’s platform to trigger real-time messages increased their conversion rates and improved the overall website engagement, leading to a more optimized mobile and web experience for their customers.

Impact #1

The implementation of MoEngage’s marketing automation practices and tech-stack led to a significant improvement in Treebo's operational results. The company was able to achieve unique brand positioning in a crowded market, standing out as a unique, stand-alone budget hotel chain different from online travel agencies. The use of personalized messages at every stage of onboarding helped Treebo reach out to its app and web users, significantly boosting their conversion rates. Additionally, the use of MoEngage’s platform to trigger real-time messages increased their conversion rates and improved the overall website engagement, leading to a more optimized mobile and web experience for their customers.

Benefit #1	Boost in Conversion Rate through personalized brand communication
Benefit #2	Improved Delivery Rate for Push Notifications sent using MoEngage platform
Benefit #3	Optimized Mobile Experience using MoEngage’s On-site Messaging

Benefit #1

Boost in Conversion Rate through personalized brand communication

Benefit #2

Improved Delivery Rate for Push Notifications sent using MoEngage platform

Benefit #3

Optimized Mobile Experience using MoEngage’s On-site Messaging

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Overview

Treebo's Success in Higher Conversions and Improved Delivery Rates with MoEngage

Operational Impact

Quantitative Benefit