Case Studies Transport Corporation of America Keeps Drivers Connected with Omnitracs’ Media Manager

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	Transport Corporation of America Keeps Drivers Connected with Omnitracs’ Media Manager

Transport Corporation of America Keeps Drivers Connected with Omnitracs’ Media Manager

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Fleet Management Systems (FMS) Networks & Connectivity - WiFi
Applicable Industries	Transportation
Applicable Functions	Business Operation Logistics & Transportation
Use Cases	Driver Performance Monitoring Fleet Management Real-Time Location System (RTLS)
Services	Software Design & Engineering Services System Integration Training
Challenge	Recruiting and retaining qualified drivers is a significant challenge for commercial trucking fleets. Transport America needed to improve driver satisfaction and retention by keeping them connected in a convenient, timely, and cost-effective manner. Additionally, increasing driver safety with easy-to-use technology, critical alerts, and augmented training was essential. The company also aimed to continue offering excellent customer service while managing the additional drivers, products, and services brought about by the acquisition of Southern Cal Transport. Read More
About Customer	Transport Corporation of America, Inc. (Transport America) is a leading commercial trucking fleet based in Eagan, Minnesota. Founded in 1984, the company has earned a reputation for hiring the best people, using state-of-the-art technology, and offering unsurpassed customer service. Transport America serves customers throughout the United States, Mexico, and Canada, carrying goods for many Fortune 500 companies. The company operates more than 1,840 late-model units, over 5,050 dry vans, 350 owner operators, and 2,200 drivers. With eight full-service support centers and 10 small terminals, Transport America is one of the top 15 for-hire dry van truckload carriers in the United States. Read More
Solution	Transport America upgraded its fleet to Omnitracs' MCP200 platform, which includes the Media Manager application. This upgrade allowed the company to send rich content to drivers in the form of video, audio, and PDF files. Media Manager was used as a recruiting tool to attract excellent drivers, keep them connected, and offer the best service possible to customers. The application enabled Transport America to deliver timely and personalized content and training directly to the cabs of their drivers' vehicles. This kept drivers more engaged, safer, and productive on the road. The company also relied on Media Manager to send timely messages to drivers during the acquisition of Southern Cal Transport, explaining the benefits of the transition. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Fleet Management Systems (FMS)

Networks & Connectivity - WiFi

Applicable Industries

Transportation

Applicable Functions

Business Operation

Logistics & Transportation

Use Cases

Driver Performance Monitoring

Fleet Management

Real-Time Location System (RTLS)

Services

Software Design & Engineering Services

System Integration

Training

Challenge

Recruiting and retaining qualified drivers is a significant challenge for commercial trucking fleets. Transport America needed to improve driver satisfaction and retention by keeping them connected in a convenient, timely, and cost-effective manner. Additionally, increasing driver safety with easy-to-use technology, critical alerts, and augmented training was essential. The company also aimed to continue offering excellent customer service while managing the additional drivers, products, and services brought about by the acquisition of Southern Cal Transport.

About Customer

Transport Corporation of America, Inc. (Transport America) is a leading commercial trucking fleet based in Eagan, Minnesota. Founded in 1984, the company has earned a reputation for hiring the best people, using state-of-the-art technology, and offering unsurpassed customer service. Transport America serves customers throughout the United States, Mexico, and Canada, carrying goods for many Fortune 500 companies. The company operates more than 1,840 late-model units, over 5,050 dry vans, 350 owner operators, and 2,200 drivers. With eight full-service support centers and 10 small terminals, Transport America is one of the top 15 for-hire dry van truckload carriers in the United States.

Solution

Transport America upgraded its fleet to Omnitracs' MCP200 platform, which includes the Media Manager application. This upgrade allowed the company to send rich content to drivers in the form of video, audio, and PDF files. Media Manager was used as a recruiting tool to attract excellent drivers, keep them connected, and offer the best service possible to customers. The application enabled Transport America to deliver timely and personalized content and training directly to the cabs of their drivers' vehicles. This kept drivers more engaged, safer, and productive on the road. The company also relied on Media Manager to send timely messages to drivers during the acquisition of Southern Cal Transport, explaining the benefits of the transition.

Impact #1	Media Manager increased driver satisfaction and knowledge by keeping drivers connected and informed.
Impact #2	The application improved driver safety with an intuitive interface, critical information alerts, augmented training, and better communication between driver instructors and drivers.
Impact #3	Media Manager supplemented in-class training and increased driver efficiency by reducing or eliminating the need for voicemail or visits to support centers.

Impact #1

Media Manager increased driver satisfaction and knowledge by keeping drivers connected and informed.

Impact #2

The application improved driver safety with an intuitive interface, critical information alerts, augmented training, and better communication between driver instructors and drivers.

Impact #3

Media Manager supplemented in-class training and increased driver efficiency by reducing or eliminating the need for voicemail or visits to support centers.

Benefit #1	Transport America became one of the top 15 for-hire dry van truckload carriers in the United States after acquiring Southern Cal Transport.
Benefit #2	The company operates more than 1,840 late-model units and over 5,050 dry vans.
Benefit #3	Transport America has 350 owner operators and 2,200 drivers.

Benefit #1

Transport America became one of the top 15 for-hire dry van truckload carriers in the United States after acquiring Southern Cal Transport.

Benefit #2

The company operates more than 1,840 late-model units and over 5,050 dry vans.

Benefit #3

Transport America has 350 owner operators and 2,200 drivers.

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Overview

Transport Corporation of America Keeps Drivers Connected with Omnitracs’ Media Manager

Operational Impact

Quantitative Benefit