Overview
Transitioning to Online Retail: The Dream Workshop's Success Amid COVID-19ManyChat |
Sensors - Flow Meters Sensors - Liquid Detection Sensors | |
Cement Retail | |
Procurement Sales & Marketing | |
Retail Store Automation Traffic Monitoring | |
System Integration Testing & Certification | |
Operational Impact
The transition to an online platform allowed The Dream Workshop to continue operations and maintain customer relationships during the lockdown. The use of ManyChat and Live Chat facilitated customer engagement and provided real-time support during the buying process. The 100-day sleep test policy offered customers a risk-free purchase, boosting their confidence in buying an expensive mattress online. The company's empathetic approach to communication, acknowledging the challenging times faced by everyone, resonated with customers and helped build closer ties. The successful transition to online selling demonstrated the company's adaptability and commitment to customer satisfaction, even in uncertain times. | |
Quantitative Benefit
Generated over $43,800 in online sales during the lockdown | |
Achieved a 438% return on ad spend (ROAS) | |
Secured a 35% click-through rate on ads | |