Aravo Solutions
Case Studies
Transforming Viewer Experience with IoT: A Case Study of ITV
Overview
Transforming Viewer Experience with IoT: A Case Study of ITVAravo Solutions |
Analytics & Modeling - Machine Learning Platform as a Service (PaaS) - Application Development Platforms | |
Buildings Equipment & Machinery | |
Quality Assurance Sales & Marketing | |
Leasing Finance Automation Mesh Networks | |
Data Science Services | |
Operational Impact
The Databricks Lakehouse Platform allowed ITV to quickly set up a consolidated data platform and implement a data mesh architecture. This has empowered ITV's marketing department to leverage data to create and deliver marketing campaigns in minutes rather than the months previously required. ITV's commercial advertising division now delivers optimized versions of its key products while significantly reducing the manual effort required to produce them. Unity Catalog helped ITV meet strict compliance and privacy standards by ensuring that no one has unauthorized access to data. It used to be difficult to provide information about who had access to what data, but now, with Unity Catalog, it's possible to do so quickly. Finally, Unity Catalog's governance capabilities have set ITV up for future endeavors and new ways to leverage its data. | |
Quantitative Benefit
Deployed a fully functional data platform within weeks | |
Optimized marketing campaign planning from months to minutes | |
Better compliance with strict regulations and privacy requirements | |