Case Studies Transforming the Shopper Experience by Empowering Sales Associates with Retail Analytics

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	Transforming the Shopper Experience by Empowering Sales Associates with Retail Analytics

Transforming the Shopper Experience by Empowering Sales Associates with Retail Analytics

Technology Category	Analytics & Modeling - Real Time Analytics Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Maintenance Retail Store Automation
Services	System Integration Training
Challenge	100% PURE, a fast-growing prestige cosmetic brand, initially found success through its e-commerce platform. However, as the company expanded its physical store presence, it faced challenges in maintaining revenue and profitability. The primary challenge was to drive customer acquisition and sales more effectively and efficiently to ensure a meaningful return on investment for its brick-and-mortar stores. Read More
About Customer	100% PURE is a United States-based prestige cosmetic brand known for its all-natural formulations and organic ingredients. The company started by selling its products through specialty beauty retailers and has since expanded to own and operate 13 branded stores alongside its eCommerce platform. With a product range of about 550 health and beauty items and 30-50 new products launched annually, 100% PURE has established itself as a significant player in the beauty industry. Read More
Solution	100% PURE implemented the RetailNext platform to gain insights into in-store shopping behaviors. The platform provided real-time traffic and conversion data at both store and aggregate levels, which the company used to inform its performance management and operational strategies. By incorporating this data into team performance evaluations and training, 100% PURE was able to measure and improve the effectiveness of its store managers and sales associates. Additionally, the company optimized its operations by aligning staff hours with traffic trends, ensuring that stores were appropriately staffed to meet shopper demand. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Maintenance

Retail Store Automation

Services

System Integration

Training

Challenge

100% PURE, a fast-growing prestige cosmetic brand, initially found success through its e-commerce platform. However, as the company expanded its physical store presence, it faced challenges in maintaining revenue and profitability. The primary challenge was to drive customer acquisition and sales more effectively and efficiently to ensure a meaningful return on investment for its brick-and-mortar stores.

About Customer

100% PURE is a United States-based prestige cosmetic brand known for its all-natural formulations and organic ingredients. The company started by selling its products through specialty beauty retailers and has since expanded to own and operate 13 branded stores alongside its eCommerce platform. With a product range of about 550 health and beauty items and 30-50 new products launched annually, 100% PURE has established itself as a significant player in the beauty industry.

Solution

100% PURE implemented the RetailNext platform to gain insights into in-store shopping behaviors. The platform provided real-time traffic and conversion data at both store and aggregate levels, which the company used to inform its performance management and operational strategies. By incorporating this data into team performance evaluations and training, 100% PURE was able to measure and improve the effectiveness of its store managers and sales associates. Additionally, the company optimized its operations by aligning staff hours with traffic trends, ensuring that stores were appropriately staffed to meet shopper demand.

Impact #1	100% PURE used traffic and conversion data to evaluate and train its store managers and sales associates, leading to improved team performance.
Impact #2	The company aligned store associate hours with traffic trends, enhancing operational efficiency and the shopper experience.
Impact #3	The data-driven approach allowed managers and associates to assess the effectiveness of new strategies and techniques, driving ultimate value for the company.

Impact #1

100% PURE used traffic and conversion data to evaluate and train its store managers and sales associates, leading to improved team performance.

Impact #2

The company aligned store associate hours with traffic trends, enhancing operational efficiency and the shopper experience.

Impact #3

The data-driven approach allowed managers and associates to assess the effectiveness of new strategies and techniques, driving ultimate value for the company.

Benefit #1	Average Transaction Value increased from approximately $60 to $70 from 2017 to 2018.
Benefit #2	Units per transaction (UPT) rose from 3.12 in 2017 to 3.32 in 2018.
Benefit #3	Conversion rates grew from 24 percent to more than 30 percent in select locations.

Benefit #1

Average Transaction Value increased from approximately $60 to $70 from 2017 to 2018.

Benefit #2

Units per transaction (UPT) rose from 3.12 in 2017 to 3.32 in 2018.

Benefit #3

Conversion rates grew from 24 percent to more than 30 percent in select locations.

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Overview

Transforming the Shopper Experience by Empowering Sales Associates with Retail Analytics

Operational Impact

Quantitative Benefit