Case Studies Transforming the employee experience at Penske Australia and New Zealand

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	Transforming the employee experience at Penske Australia and New Zealand

Transforming the employee experience at Penske Australia and New Zealand

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Automotive Transportation
Applicable Functions	Business Operation Human Resources
Services	System Integration Training
Challenge	Penske Australia and New Zealand faced significant challenges in internal communication due to their dispersed workforce across multiple business units and geographical areas. The company relied heavily on direct managers to relay information, which often led to inconsistencies and delays. Additionally, there was a notable divide between field workers and office employees, with the former often lacking access to laptops and the latter being overwhelmed by constant notifications. This communication gap resulted in employees feeling disengaged and lacking visibility into the company's operations. Read More
About Customer	Penske Australia and New Zealand is a subsidiary of the U.S.-based Penske Corporation, known for its yellow rental trucks. Headquartered in Brisbane, Australia, the company employs 1,000 people across Australia and New Zealand. Penske operates in three main divisions: rental and leasing, heavy-duty trucks, and large-scale engine systems that power various applications, including off-highway vehicles, mine excavators, and naval frigates. The company sought to improve its internal communication to better engage its workforce, which is split between field and office environments. Read More
Solution	Penske implemented the 'Inside Penske' platform, developed by Firstup, to address their internal communication challenges. The platform was designed to deliver information directly to employees' mobile devices and laptops, ensuring that everyone had access to vital information regardless of their location. After a successful pilot program with 100 users, the platform was rolled out company-wide, achieving a 75% employee adoption rate within the first year. The platform focuses on engaging content related to Penske staff and products, rather than business announcements, and incorporates elements of playfulness and fun to enhance the employee experience. Metrics and insights gathered from the platform help tailor content to employee preferences, ensuring continuous engagement. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Automotive

Transportation

Applicable Functions

Business Operation

Human Resources

Services

System Integration

Training

Challenge

Penske Australia and New Zealand faced significant challenges in internal communication due to their dispersed workforce across multiple business units and geographical areas. The company relied heavily on direct managers to relay information, which often led to inconsistencies and delays. Additionally, there was a notable divide between field workers and office employees, with the former often lacking access to laptops and the latter being overwhelmed by constant notifications. This communication gap resulted in employees feeling disengaged and lacking visibility into the company's operations.

About Customer

Penske Australia and New Zealand is a subsidiary of the U.S.-based Penske Corporation, known for its yellow rental trucks. Headquartered in Brisbane, Australia, the company employs 1,000 people across Australia and New Zealand. Penske operates in three main divisions: rental and leasing, heavy-duty trucks, and large-scale engine systems that power various applications, including off-highway vehicles, mine excavators, and naval frigates. The company sought to improve its internal communication to better engage its workforce, which is split between field and office environments.

Solution

Penske implemented the 'Inside Penske' platform, developed by Firstup, to address their internal communication challenges. The platform was designed to deliver information directly to employees' mobile devices and laptops, ensuring that everyone had access to vital information regardless of their location. After a successful pilot program with 100 users, the platform was rolled out company-wide, achieving a 75% employee adoption rate within the first year. The platform focuses on engaging content related to Penske staff and products, rather than business announcements, and incorporates elements of playfulness and fun to enhance the employee experience. Metrics and insights gathered from the platform help tailor content to employee preferences, ensuring continuous engagement.

Impact #1	The 'Inside Penske' platform has significantly improved internal communication by delivering information directly to employees' devices, ensuring timely and consistent updates.
Impact #2	The platform has fostered a sense of community and collaboration among employees, with increased 'banter' and relationship-building across different departments.
Impact #3	The focus on engaging and relevant content has made the platform appealing to employees, contributing to a high adoption rate and overall satisfaction.

Impact #1

The 'Inside Penske' platform has significantly improved internal communication by delivering information directly to employees' devices, ensuring timely and consistent updates.

Impact #2

The platform has fostered a sense of community and collaboration among employees, with increased 'banter' and relationship-building across different departments.

Impact #3

The focus on engaging and relevant content has made the platform appealing to employees, contributing to a high adoption rate and overall satisfaction.

Benefit #1	75% employee adoption rate within the first year of implementation.

Benefit #1

75% employee adoption rate within the first year of implementation.

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Overview

Transforming the employee experience at Penske Australia and New Zealand

Operational Impact

Quantitative Benefit