Clarity Case Studies Transforming SourceMark's eCommerce Experience with IoT
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Transforming SourceMark's eCommerce Experience with IoT

Clarity
Platform as a Service (PaaS) - Application Development Platforms
Robots - Wheeled Robots
Healthcare & Hospitals
Telecommunications
Product Research & Development
Retail Store Automation
SourceMark, a product innovation, manufacturing, and distribution company based in Nashville, Tennessee, was facing several challenges. The company had a diverse range of needs from different sites and applications but lacked a robust platform to support their disparate environment. They wanted to establish a new eCommerce storefront for their medical products, with the capability to take requests for custom quoted pricing. Additionally, they needed a platform designed for extensibility to handle many custom EDI connections to their vendors, which would include the addition of split and drop-shipping. The platform also needed to be scoped to specific roles, allowing users like nurses to log in and only see relevant products. Lastly, they wanted a companion mobile application linked to the eCommerce store, enabling users to view and check on their orders.
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SourceMark is a product innovation, manufacturing, and distribution company based in Nashville, Tennessee. The company provides affordable solutions for hospitals, health systems, pharmacies, ambulatory surgery centers, clinical laboratories, and physician offices. Their clinically-reviewed medical and surgical products are designed to improve patient care and clinician engagement through their ease-of-use, utilization efficiencies, and affordable cost-point. Founded in 2002, SourceMark offers American-made or locally sourced patient-centric products that provide meaningful clinical differentiation without compromising quality or complicating clinical workflows. They team with leading group purchasing organizations (GPO’s) and are a certified minority-owned business.
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Clarity, an eCommerce solution provider, offered a custom design that could be used for the storefront, other portals, and the mobile app. The eCommerce platform selected was Clarity eCommerce, designed for customization and extension. The integration platform, Clarity Connect, would be used as the vendors are onboarded. Clarity also planned to extend a companion mobile application in Phase II of the project to meet SourceMark's needs. Clarity used their quoting module to swap out checkout for custom quotes. Quotes would be forwarded to sales, where they could be edited and processed, notifying the user of the finalized quote. Users could log into their storefront dashboard and view all submitted quote requests. A custom import module was also developed to allow SourceMark to update or upload many products, inventory, and pricing in bulk.
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The implementation of the new eCommerce platform and mobile application brought several benefits to SourceMark. The company now has a beautiful, mobile-responsive storefront that can grow and change as their business needs evolve. The platform can handle any and all customizations that their old platform couldn't, such as the custom quoting process, EDI vendor integrations, and a companion mobile application. The platform is also designed for SEO, which can help the company drive new search traffic to the site. The specially designed UI/UX improves customer satisfaction, and the team appreciates it because they can now receive real-time custom quote requests without having to make or receive phone calls.
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