Actian
Case Studies
Transforming Salesforce CRM Data into Actionable Customer 360 Insights
Overview
Transforming Salesforce CRM Data into Actionable Customer 360 InsightsActian |
Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Application Development Platforms | |
Equipment & Machinery Retail | |
Sales & Marketing | |
Real-Time Location System (RTLS) Track & Trace of Assets | |
Cloud Planning, Design & Implementation Services System Integration | |
Operational Impact
With Actian, the company saw significant improvements at every stage of the customer journey. Real time aggregation and analysis of data from multiple systems—including Salesforce CRM—led to more effective micro segmentation and persona targeting, lead qualification, faster conversion from MQL to opportunities, and shorter sales cycles. The company was able to identify the operational go-to-market enhancements they needed to make. Actian Data Platform has enabled the company to become much more agile and data-driven by enriching its ability to gain real-time insights from unified but dynamic datasets. Users can run a single report that, because it analyzes data from multiple sources simultaneously, provides a better understanding of an effort’s effectiveness. The insights are more accurate, are delivered in milliseconds, and enable decision-makers at all levels of the company to understand how well the efforts are working. | |
Quantitative Benefit
The company recouped the entire cost of its Actian Data Platform deployment in the first week by moving historical data from expensive Salesforce storage to low-cost Actian storage. | |
By deploying Actian Data Platform in the cloud, the company saved nearly $100K in the first few days—simply by offloading historical data stored in Salesforce to Actian Data Platform. | |
The company also avoided more than $1 Million in other software app/platform costs and consulting fees, which it had anticipated incurring before it opted to use Actian Data Platform. | |