Bubble Group Case Studies Transforming Product Research with BFore's Personalized Conversational Experience

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	Transforming Product Research with BFore's Personalized Conversational Experience Bubble Group

Transforming Product Research with BFore's Personalized Conversational Experience

Bubble Group

Applicable Industries	Cement Electronics
Applicable Functions	Procurement Product Research & Development
Use Cases	Building Automation & Control Chatbots
Challenge	The process of researching high-value products such as electronics and automobiles can be a daunting task for most shoppers. The need to make informed buying decisions often leads to a lengthy research process that can take up to three weeks. This process involves figuring out what model to buy and where to buy it from. The challenge was to simplify this process and make product research an easy and enjoyable activity. BFore, co-founded by Abhinav Sharma, aimed to replace the traditional product research journey with a personalized conversational experience. Read More
About Customer	BFore is a company that aims to simplify the product research journey for shoppers. Co-founded by Abhinav Sharma, a product manager with experience in multiple startups in India, BFore is passionate about making product research an easy and joyful activity. The company has developed an app that provides personalized, easy-to-consume research insights to users, helping them make informed buying decisions. BFore's target customers are individuals who are looking to purchase high-value products such as electronics and automobiles and want to reduce the time and effort spent on product research. Read More
Solution	BFore developed a high-engagement conversation interface that responds to a user’s input by delivering recommendations for products and nearby stores via chatbots. These chatbots help users articulate their needs in a simple yet personalized way. The personalized product recommendations provided by the chatbots can significantly shorten the product research journey from two weeks to under five minutes. BFore was built on Bubble, a no-code visual web editor, which allowed the product managers to work directly with the technology. This enabled them to learn from user interactions and make changes quickly, thereby improving the user experience and reducing the time to market. Read More Log in to view content
Contents

Applicable Industries

Cement

Electronics

Applicable Functions

Procurement

Product Research & Development

Use Cases

Building Automation & Control

Chatbots

Challenge

The process of researching high-value products such as electronics and automobiles can be a daunting task for most shoppers. The need to make informed buying decisions often leads to a lengthy research process that can take up to three weeks. This process involves figuring out what model to buy and where to buy it from. The challenge was to simplify this process and make product research an easy and enjoyable activity. BFore, co-founded by Abhinav Sharma, aimed to replace the traditional product research journey with a personalized conversational experience.

About Customer

BFore is a company that aims to simplify the product research journey for shoppers. Co-founded by Abhinav Sharma, a product manager with experience in multiple startups in India, BFore is passionate about making product research an easy and joyful activity. The company has developed an app that provides personalized, easy-to-consume research insights to users, helping them make informed buying decisions. BFore's target customers are individuals who are looking to purchase high-value products such as electronics and automobiles and want to reduce the time and effort spent on product research.

Solution

BFore developed a high-engagement conversation interface that responds to a user’s input by delivering recommendations for products and nearby stores via chatbots. These chatbots help users articulate their needs in a simple yet personalized way. The personalized product recommendations provided by the chatbots can significantly shorten the product research journey from two weeks to under five minutes. BFore was built on Bubble, a no-code visual web editor, which allowed the product managers to work directly with the technology. This enabled them to learn from user interactions and make changes quickly, thereby improving the user experience and reducing the time to market.

Impact #1	By leveraging Bubble's no-code visual web editor, BFore was able to democratize the development process. This allowed the product managers to work directly with the technology, enabling them to learn from user interactions and make changes quickly. As a result, BFore was able to go to market in a shorter period of time than what was previously possible. The company was also able to focus on improving user experience, including issues related to bugs, servers, and data loss, without the need to invest in a large development team. In the future, BFore plans to enhance the user experience further by including AI-powered natural language chat options in their app.

Impact #1

By leveraging Bubble's no-code visual web editor, BFore was able to democratize the development process. This allowed the product managers to work directly with the technology, enabling them to learn from user interactions and make changes quickly. As a result, BFore was able to go to market in a shorter period of time than what was previously possible. The company was also able to focus on improving user experience, including issues related to bugs, servers, and data loss, without the need to invest in a large development team. In the future, BFore plans to enhance the user experience further by including AI-powered natural language chat options in their app.

Benefit #1	Shortened the product research journey from 2 weeks to under 5 minutes
Benefit #2	Launched an MVP in April 2019 that focused on televisions and refrigerators
Benefit #3	Provided service to more than 14,000 users

Benefit #1

Shortened the product research journey from 2 weeks to under 5 minutes

Benefit #2

Launched an MVP in April 2019 that focused on televisions and refrigerators

Benefit #3

Provided service to more than 14,000 users

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Overview

Transforming Product Research with BFore's Personalized Conversational Experience

Operational Impact

Quantitative Benefit