Adverity Case Studies Transforming Data Management for Enhanced Marketing Insights: A Case Study on Carter's

Edit This Case Study Record

	Transforming Data Management for Enhanced Marketing Insights: A Case Study on Carter's Adverity

Transforming Data Management for Enhanced Marketing Insights: A Case Study on Carter's

Adverity

Technology Category	Analytics & Modeling - Predictive Analytics Wearables - Smart Clothing
Applicable Industries	Consumer Goods Retail
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation Theft Detection
Challenge	Carter’s, a leading children’s clothing brand in America, was facing a significant challenge in managing and analyzing vast amounts of performance marketing data from various sources, including Google SA 360 and Facebook. The team was overwhelmed with the manual task of collecting data using spreadsheets, a process that was not only laborious but also considered low-value. The need for a more efficient approach to manage and process data was evident, as the team sought to understand customer interactions with their campaigns and improve future performance. The goal was to examine specific data points to gain insights into potential and existing customers' behavior. Read More
About Customer	Carter’s, Inc., established in 1865, is the largest U.S. branded marketer of baby and children’s clothing. The company's products, including Carter’s and OshKosh B’gosh, are sold at over 600 company-owned retail stores, as well as thousands of national department stores and retailers. As a leading brand of children’s clothing, gifts, and accessories in America, Carter’s is committed to understanding customer engagement with their marketing campaigns and optimizing their strategies based on data-driven insights. Read More
Solution	To overcome the challenge, Carter’s turned to Adverity, a platform that automated and upgraded their data ingestion process. This solution allowed the team to analyze and establish reporting almost in real-time, freeing them from the daily grind of data management. The automation provided by Adverity unveiled more accurate data, enabling Carter’s to deepen customer segmentation and journey mapping. The platform also facilitated greater data accessibility across the organization, allowing the senior team to interact with and customize the data according to their specific needs. This sophisticated tool empowered different teams to perform their jobs more effectively, leading to faster and more productive insights. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Wearables - Smart Clothing

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Theft Detection

Challenge

Carter’s, a leading children’s clothing brand in America, was facing a significant challenge in managing and analyzing vast amounts of performance marketing data from various sources, including Google SA 360 and Facebook. The team was overwhelmed with the manual task of collecting data using spreadsheets, a process that was not only laborious but also considered low-value. The need for a more efficient approach to manage and process data was evident, as the team sought to understand customer interactions with their campaigns and improve future performance. The goal was to examine specific data points to gain insights into potential and existing customers' behavior.

About Customer

Carter’s, Inc., established in 1865, is the largest U.S. branded marketer of baby and children’s clothing. The company's products, including Carter’s and OshKosh B’gosh, are sold at over 600 company-owned retail stores, as well as thousands of national department stores and retailers. As a leading brand of children’s clothing, gifts, and accessories in America, Carter’s is committed to understanding customer engagement with their marketing campaigns and optimizing their strategies based on data-driven insights.

Solution

To overcome the challenge, Carter’s turned to Adverity, a platform that automated and upgraded their data ingestion process. This solution allowed the team to analyze and establish reporting almost in real-time, freeing them from the daily grind of data management. The automation provided by Adverity unveiled more accurate data, enabling Carter’s to deepen customer segmentation and journey mapping. The platform also facilitated greater data accessibility across the organization, allowing the senior team to interact with and customize the data according to their specific needs. This sophisticated tool empowered different teams to perform their jobs more effectively, leading to faster and more productive insights.

Impact #1	The implementation of Adverity transformed Carter's operational efficiency and marketing effectiveness. The ability to automate routine data and reporting processes significantly improved workflow productivity, enabling the team to keep up with the fast-paced retail industry. The enhanced data quality allowed the team to gain deeper insights into customer behaviors and interests, which in turn informed their marketing strategies. For instance, if certain campaigns performed better in specific cities, the team could increase spending in those areas. The improved data also enabled Carter's to get more prescriptive with marketing campaigns and predictive analytics, allowing for more precise customer segmentation and journey mapping. This depth of knowledge about customer types facilitated the development of marketing strategies with greater precision.

Impact #1

The implementation of Adverity transformed Carter's operational efficiency and marketing effectiveness. The ability to automate routine data and reporting processes significantly improved workflow productivity, enabling the team to keep up with the fast-paced retail industry. The enhanced data quality allowed the team to gain deeper insights into customer behaviors and interests, which in turn informed their marketing strategies. For instance, if certain campaigns performed better in specific cities, the team could increase spending in those areas. The improved data also enabled Carter's to get more prescriptive with marketing campaigns and predictive analytics, allowing for more precise customer segmentation and journey mapping. This depth of knowledge about customer types facilitated the development of marketing strategies with greater precision.

Benefit #1	Carter's was able to analyze and establish reporting in near-real time, significantly reducing the time spent on data management.
Benefit #2	The automation provided by Adverity allowed for greater data accessibility across the organization, enhancing the efficiency of different teams.
Benefit #3	The solution enabled Carter's to deepen customer segmentation and journey mapping, leading to more targeted and effective marketing strategies.

Benefit #1

Carter's was able to analyze and establish reporting in near-real time, significantly reducing the time spent on data management.

Benefit #2

The automation provided by Adverity allowed for greater data accessibility across the organization, enhancing the efficiency of different teams.

Benefit #3

The solution enabled Carter's to deepen customer segmentation and journey mapping, leading to more targeted and effective marketing strategies.

Download PDF Version

Overview

Transforming Data Management for Enhanced Marketing Insights: A Case Study on Carter's

Operational Impact

Quantitative Benefit