Resco
Case Studies
Traditional Belgian brewery approaches more customers in a targeted way
Overview
Traditional Belgian brewery approaches more customers in a targeted wayResco |
Application Infrastructure & Middleware - API Integration & Management Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Food & Beverage | |
Business Operation Sales & Marketing | |
Supply Chain Visibility | |
Software Design & Engineering Services System Integration | |
Operational Impact
Quick implementation process: Efficient implementation and customization were one of the most important requirements. The FMCG365 solution required only drag & drop customizations to meet the challenges Het Anker was facing. Using Resco’s Woodford configuration tool Avento was able to significantly cut down the time and effort needed to deliver the project. All changes made to the mobile app were available across iOS, Android, and Windows immediately. The complete implementation process – from initial requirements analysis to company-wide launch of the solution – took just under 3 months. | |
Improved data quality and deeper customer understanding: Resco’s app allows for uniform and more efficient way of working in the field. With its clear-cut interface, requiring just minimal user training, field reps can instantly capture relevant information on their iOS and Android devices. And offer customer service tailored specifically to each client. To Het Anker it provides consistent business insights into their entire organization. Resulting in better understanding of customers and the ability to anticipate their needs. | |
Increased customer visits and scalability: Het Anker sales representative utilize the app for account management, appointment and complaint handling, and store and assortment checks on the go. That frees up time and enables reps to visit more customers and work with them in a more closely. FMCG365 also allows to quickly incorporate additional functionality, so companies can easily use new capabilities whenever required. And Het Anker is already planning to extend their usage of the solution. | |
Quantitative Benefit
On average, each sales rep is able to complete 1 to 2 additional customer visits per day. | |